Manoshika Athipola

Developed and Executed Targeted Recruitment Campaigns for Specialist Programs.

Planned and executed marketing events, trade shows, and conferences.

Student Engagement and Relationship Building

Analyzed competitor activity and report to management.

• Completed and submitted monthly and yearly reports to support executive decision making.
• Streamlined marketing processes to increase efficiency and reduce costs, resulting in higher ROI for campaigns.

• Handling & timely execution of ATL/BTL Activations
• Plan & Execute Trade consumer Events & Activations
• Handling retailer branding & POSM Materials
• Execute digital marketing campaigns & manage e-commerce platforms
• Liasing with external parties (Creative/Digital/Media etc.)
• Process & Handle vendor payments (Follow up PR/PO/GRN till acknowledgment)
• Supplier handling & Negotiations

• Coordinate with the marketing & sales team and other departments to produce effective strategies
• Handling major two accounts Mas Active – (LACOSTE/TOMMY HILFIGER/CALVIN KLEIN) & Brandix (PVH)
• Maintain client activities in CRM projects initiatives
• Ensuring excellent customer service through regular client follow-ups
• Monthly preparing comprehensive report about current market behaviors and dynamics of apparel industry and monthly update & present to the marketing team

• Coordinating, preparing, and handling documents related to sales & marketing
• Develop an overall branding position for the CORNING brand
• Communicate new trends on network products to existing & Potential customers
• Coordinate advertising and promoting campaigns including print, online electronic media, and direct mails