Marcia Elizabeth DEVENNEY
Gnangara,Australia
Summary
Accomplished sales and territory manager with over 20 years of diverse experience spanning agriculture, livestock, technology, and publishing. Demonstrated success in managing multi-million-dollar budgets, driving sales growth, and fostering strong client relationships. Recognized for exceptional communication, strategic thinking, and the ability to translate technical solutions into practical outcomes. Adept at managing complex territories, building networks, and contributing to industry advancements. Proven ability to build and nurture relationships with industry stakeholders, leveraging strong communication skills and a deep understanding of the WA agricultural sector.
Overview
18
18
years of professional experience
Work History
Territory Manager – Neogen Genomics
Neogen Australasia
10.2023 - Current
- Established and maintained strong relationships with livestock owners, industry groups, and rural communities to promote cutting-edge genomic solutions
- Educated customers on the benefits of genomic tools to assess DNA-based animal traits, improving breeding outcomes
- Represented the organization at key industry events, showcasing products and services while networking with stakeholders to drive brand awareness
- Conducted one-on-one discussions with livestock owners, identifying unique business opportunities and tailoring solutions to customer needs
- Collaborated with a nationwide team to share insights, participate in professional development, and contribute to the organization's strategic goals
WA Sales Territory Manager
WSDA
01.2019 - 10.2023
- Managed a portfolio of sheep and beef producers, providing tailored advice to improve herd performance and profitability
- Delivered exceptional customer service through effective communication, problem-solving, and product demonstrations
- Partnered with industry bodies to host educational workshops and field days, enhancing community engagement and knowledge sharing
WA/NT Territory Manager
Allflex
01.2016 - 01.2019
- Oversaw a $2.8M territory, achieving double-digit annual growth in the livestock ear tag and RFID product range
- Delivered customized training and technical support to producers, feedlot operators, and rural resellers
- Represented the company at national and regional events, strengthening brand visibility and industry presence
WA Area Territory Manager – Northern Region
TruTest Pty Ltd
01.2012 - 01.2016
- Managed a $1.1M budget, achieving significant sales growth in weigh scales and electric fencing products
- Developed technical expertise in EID and scales, assisting farmers and resellers with practical technology applications
- Actively engaged with corporate channels and independents to drive sales and enhance customer relationships
Area Sales Manager (WA, SA & NT)
Virbac
01.2011 - 01.2012
- Led a $1.2M budget for equine products, delivering growth and fostering relationships with veterinarians and resellers
- Represented Virbac at national conferences and equestrian events, driving brand recognition
Editor – Herford Herald Magazine
British Army
01.2007 - 01.2009
- Edited and managed a British Forces monthly magazine, liaising with military and civilian stakeholders
- Produced content, advertising, and layouts while ensuring high editorial standards
Education
Sustainable Agriculture Systems I -
UNE
01-2022
Master of Education -
UWA
10-1988
Bachelor of Arts -
UWA
12-1987
Skills
- Relationship Building
- Communication
- Sales Strategy
- Customer Engagement
- Knowledge of Agriculture Industries
- Industry Event Representation
- Product Education
- Customer Training
- Industry networking
- Team collaboration and leadership
Earlier roles
- Editor – Cyprus Lion Newspaper
- Sales & Business Improvement Manager (TUSC Computer Systems)
- Software Quality Manager (Alcatel & IBM)
- Procurement Team Member (Western Mining Corporation)
Professional Development
- Graphic design/website/media training
- Customer Relationship Sales Training
- Sustainable Agriculture Systems I – UNE
Timeline
Territory Manager – Neogen Genomics
Neogen Australasia
10.2023 - Current
WA Sales Territory Manager
WSDA
01.2019 - 10.2023
WA/NT Territory Manager
Allflex
01.2016 - 01.2019
WA Area Territory Manager – Northern Region
TruTest Pty Ltd
01.2012 - 01.2016
Area Sales Manager (WA, SA & NT)
Virbac
01.2011 - 01.2012
Editor – Herford Herald Magazine
British Army
01.2007 - 01.2009
Sustainable Agriculture Systems I -
UNE
Master of Education -
UWA
Bachelor of Arts -
UWA
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