Marion Prime

• Manage an annual sales portfolio of $11M, acting as primary account manager for Event Companies and Professional Conference Organisers (PCOs)
• Drive revenue growth through strategic account management and repeat business
• Translate client briefs into practical event layouts, specifications, and delivery requirements
• Develop in-depth product and venue knowledge to recommend appropriate event configurations and enhancements
• Build long-term client partnerships resulting in strong retention and referral networks
• Collaborate with internal stakeholders to ensure seamless event delivery across multiple concurrent events
• Represent Crown Melbourne at industry events, trade shows, and networking functions
• Mentor junior sales team members to support performance and professional development

• Managed an annual sales budget of $3.6M across weddings and celebration events
• Delivered customised event solutions aligned with client vision, styling preferences, and budgets
• Increased revenue through strategic upselling of event spaces, layouts, and value-added hire options
• Built strong relationships with couples, planners, suppliers, and internal teams
• Analyzed market trends to identify new business opportunities and optimize sales strategies.
• Played a key role in positioning Crown Melbourne as a leading premium celebrations venue
• Collaborated with marketing teams on promotional campaigns that increased brand visibility.

Awards & Recognition (during tenure):

• Australian Bridal Industry Academy (ABIA)
  Hotel Reception of the Year – 2023 & 2025
  National Winner – Hotel & Resort Reception Venue – 2022, 2023, 2024 & 2025
• Australian Wedding Industry Awards (AWIA)
  Wedding Venue – 4–5 Star Hotel – 2024
  Boutique Wedding Accommodation – 2024

• Managed high-volume reservations and event bookings in a premium dining environment
• Acted as key point of contact for VIP, corporate, and special event bookings
• Resolved complex scheduling issues and last-minute changes while maintaining service excellence
• Oversaw training programs for staff on reservation systems and customer service protocols.
• Coordinated with marketing to promote special events, driving increased reservations during peak periods.

• Managed daily operations to ensure a high level of efficiency, consistency, and quality in both food and service
• Trained and mentored staff to enhance performance and customer satisfaction.
• Reconciled cash and credit card transactions to maintain accurate records
• Promoted a positive atmosphere and went above and beyond to guarantee each customer received exceptional food and service.

• Coordinated team members with a focus on productivity, efficiency, and enhancing customer experience
• Enhanced team performance with regular evaluations and constructive feedback
• Created and consistently updated food and beverage tasting notes.

• Managed high-volume dining experiences while maintaining attention to detail and efficiency.
• Trained new staff on menu items, service techniques, and customer engagement practices.
• Implemented upselling strategies that improved overall revenue through enhanced guest interaction.