Results-driven journalist and content producer with 8 years’ experience in brand growth, storytelling, and audience engagement. Skilled in content strategy, campaign execution, and market analysis, with a proven track record of delivering high-impact content that drives ROI and brand awareness.
Overview
8
8
years of professional experience
Work History
Content Producer, Journalist
Special Broadcasting Service (SBS)
04.2023 - Current
Keeps abreast of current events and industry trends to ensure relevance in all produced content for broadcasts.
Assists in managing editorial calendar to ensure timely publication of new content across various channels.
Helped scale Facebook page to 60,000+ likes, strengthening digital presence and reach.
Contributed in enhancing team projects through digital editing support using Adobe Premiere Pro and Canva.
Pre-Opening Guest Service Agent
Novotel and ibis Styles Melbourne Airport
06.2024 - 09.2024
Provided efficient service for guest registration and departure; maintain accurate guest accounts and provide accurate, helpful information.
Attended to all incoming calls in a professional and polite manner, constantly striving to provide Total Customer Satisfaction.
Assisted 100+ guests with hotel check-ins due to cancelled flights, ensuring smooth service under pressure.
Collected room deposits, fees, and payments.
Multimedia Producer, Head Researcher
ABS-CBN (Broadcasting company in the Philippines)
07.2017 - 12.2022
Ensures that key sections of the website are updated with the latest content.
Streamlined workflow by introducing efficient project management tools and best practices within the team.
Conducted intensive journalistic research on assigned topics.
Managed ABS-CBN News social media presence, overseeing 24M Facebook followers and 8M X (Twitter) followers.
Spearheaded internal training initiatives focused on enhancing teammates'' technical skills in multimedia production software applications.
Data Analyst, Writer
Truescope - Singapore
03.2021 - 07.2021
Produced daily reports for Singapore Food Agency.
Improved decision-making processes with accurate data analysis and visualization techniques.
Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.