Matthew Giannarelli
Seymour,VIC
Summary
Proven leader with a track record of business growth at Sassi Technologies Pty Ltd, leveraging skills in business development and strategic planning. Expert in enhancing client relationships and driving market innovation. Achieved significant brand visibility and fostered a high-performance culture, utilizing social media strategy and marketing communications for impactful results.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Managing Director
Sassi Technologies Pty Ltd
Seymour
08.2019 - Current
- Established a successful business by identifying market needs and developing innovative solutions.
- Developed key operational initiatives to drive and maintain substantial business growth.
- Developed strong partnerships with other businesses to allow for collaboration and more significant opportunities for growth.
- Attracted top talent for the company, fostering a collaborative and high-performance work environment.
- Cultivated forward-thinking, inclusive and performance-driven company culture to lead industry innovations.
- Evaluated market demands to identify opportunities for new product development, leading to increased company revenue.
- Enhanced customer engagement through the creation of targeted social media content and promotional materials for clients.
- Developed comprehensive go-to-market strategies for product launches, ensuring successful outcomes for clients.
- Implemented data-driven decision making, improving campaign effectiveness and driving results.
- Increased client's brand visibility by developing and implementing strategic marketing campaigns.
Communications Advisor
Parliament Of Victoria
Melbourne, VIC
05.2023 - Current
- Developed comprehensive communication plans for the member, resulting in increased brand awareness and voter connection.
- Developed a top-performing social media strategy, while adapting to Meta's political content bans.
- Enhanced constituent-representative relationships by providing strategic digital communications advice and crafting tailored messaging.
- Leveraged AI technologies and software to enhance office productivity and increase engagement while reducing advert spending.
- Evaluated media metrics through data analysis regularly, identifying opportunities for growth and implementing necessary changes accordingly.
- Coordinated with other advisors to execute integrated marketing plans within a rapidly changing political environment.
- Assisted in crisis management situations, developing proactive communication strategies to minimise negative publicity impact.
Education
Victorian Certificate of Education -
Assumption College Kilmore
Kilmore, VIC11.2023
Micro-Credential - Digital Marketing
RMIT University
Online03.2024
VET Cert III - Aviation (Drones)
MW Training Consultants
Melbourne, VIC10.2022
Skills
- Business Development
- Social Media Strategy
- Content Development
- Marketing Communications
Certification
Aviation Licences
- Remote Pilot Licence Multirotor (≤25kgs) (RePL)
- Aeronautical Radio Operator Certificate (AROC)
Timeline
Communications Advisor
Parliament Of Victoria
05.2023 - Current
Managing Director
Sassi Technologies Pty Ltd
08.2019 - Current
Victorian Certificate of Education -
Assumption College Kilmore
Micro-Credential - Digital Marketing
RMIT University
VET Cert III - Aviation (Drones)
MW Training Consultants