Meshal Malik
Rouse Hill ,NSW
Summary
Experienced communications specialist with over five years of industry expertise. Possessing a strong journalism background, focused on exploring issues through a human-interest lens and curating conversations which foster engagement and debate. Highly skilled in investigating stories and deconstructing complex information to communicate it to wider audiences.
Overview
7
7
years of professional experience
Work History
Account Manager
Archetype
09.2021 - Current
- Managed top-performing account teams for marketing and PR retainers/projects, delivering impactful results for industry leaders, such as ASUS, Cisco, Zebra Technologies and Shopify.
- Improved client SEO and lead-generation by producing a diverse range of content including case studies, blogs, podcast scripts and social media posts.
- Identified key project opportunities to increase Agency revenue.
- Effectively built and managed internal and external stakeholder relationships to ensure adherence to timelines, delivery of goals and expectation management.
Broadcast Journalist
Indus News
08.2018 - 10.2020
- Conducted comprehensive research to develop and host over 250 episodes for the broadcast show 'Indus Special' on Indus News, Pakistan's first International English-language channel.
- Produced a range of versatile content which focused on the human impact of global issues; regularly reported on climate change, humanitarian crises and gender inequality.
- Provided extensive coverage of the COVID-19 pandemic, routinely interviewing leading global health experts to ensure complex information was made accessible to wider audiences; focused heavily on campaigning against misinformation.
- Collaborated with multidisciplinary teams of managers, producers and researchers to deliver unique content.
- Conducted 1:1 and panel on-air interviews of leading global experts and developed targeted interview plans.
Head Tutor/Staff Supervisor
Academic Writing Lab, Lahore University of Management Sciences
09.2016 - 05.2018
- Recruited and trained a team of 10 student tutors.
- Designed and implemented a more efficient schedule for the lab, resulting in a 25% increase in tutoring sessions.
- Conducted personalised one-on-one tutoring sessions, effectively enabling students to improve their research and writing skills.
- Successfully increased the outreach of the lab by conducting workshops, engaging with students on social media and coordinating with the University's faculty.
Intern
The Citizens Archive of Pakistan
07.2017 - 08.2017
- Was selected as one of three interns in the Lahore to work on archiving historical accounts of the 1947 Partition survivors.
Education
Bachelor of Science - Political Science
Lahore University of Management Sciences
Lahore, PakistanSkills
- Content specialist
- Communicating complex information
- Developing interview strategies
- Investigations expertise
- Stakeholder management
- Project management
- Media relations
Timeline
Account Manager
Archetype
09.2021 - Current
Broadcast Journalist
Indus News
08.2018 - 10.2020
Intern
The Citizens Archive of Pakistan
07.2017 - 08.2017
Head Tutor/Staff Supervisor
Academic Writing Lab, Lahore University of Management Sciences
09.2016 - 05.2018
Bachelor of Science - Political Science
Lahore University of Management Sciences
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