Summary
Overview
Work History
Education
Skills
Timeline
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Michelle Cassettari

Summary

I am a driven and dynamic professional with a real passion for strategy, partnership and creating synergistic teams. Experience has been gained working with market leading Tier 1 FMCG businesses including PepsiCo, Unilever and Mondelez.

I am a commercially driven leader with exposure to all functions including supply chain, marketing, HR and finance. I am goal orientated, resilient and tenacious. Being an excellent multi-tasker with strong technical skills and commercial acumen, I am highly organised, pragmatic and a lateral thinker.

Quickly building strong customer relationships, I pride myself on continually achieving, even in challenging and mature markets. I understand the value of both building and working in high functioning teams; and enjoy developing and promoting talent.

Overview

10
10
years of professional experience

Work History

General Manager, New Zealand

PepsiCo
02.2022 - Current
  • Reporting to CEO Australia and sitting on the ELT, full P&L accountability, manage a business leadership team of 8 and a broader team of 360 across commercial, finance, marketing, HR and supply chain
  • Identify and enable key 'end to end' processes to drive improved sustained performance & minimise 'non value-added' activities
  • Develop skill and talent of team strengthening cohesion, expertise, and bench strength across all functions
  • Achieved significant turnaround in business setting strategy and vision to drive top and bottom line, plus cultural reset
  • Leverage and execute best practise and process across NZ to maximise Bluebird Foods commercial performance
  • Lead digital transformation and capital investment program.
  • Drove business growth while leading strategic vision, and long-range planning.
  • Achieved significant turnaround: 2023 YTD Sales +19%, Profit +843%, Share +140bps. Fastest growing supplier in the market jumping from 17th to 12th in market, #1 TAG in Countdown, Countdown Supplier of the Year - Snacking and Breakfast, Countdown - Supreme Supplier of the Year - Packaged

Sales Director – Woolworths Group

PepsiCo
04.2018 - 02.2022
  • Reporting to the Commercial Director and sitting on the SLT, manage team of 5, cross-functional dotted line team of 15 including category, shopper marketing, commercial finance, supply chain including VRP’s
  • Lead the largest customer in the sector driving +$600m RSV including WW Supermarkets, WW Metro, AGW, WW at Work, Big W, Liquor; Endeavour Group on and off premise, WooliesX
  • Consistently delivering KPI'S, final year +5% NR, +130bps share, on forecasting, sales, spend management, market share and profit.
  • Develop and execute Woolworths Group strategy
  • Ensure strategic alignment between our business and the customer agenda and extended the relationship across the entire Woolworths ecosystem including Cartology and e-commerce
  • Drive team culture through regular sales meetings and quarterly connects
  • Drive digital acceleration strategic partnership with WWX.
  • Hired, trained and built high-performing team
  • Achieved: #1 TAG 2021, consistently in top 2. Record range review results final year +12 SKU's, + 13k points of distribution, developed with WW exclusive 3.5 star range Simply, Product launch of the Year - 2022, successfully launched RRD into adjacent categories Biscuits, secured salty in front of store for first time +4 SKU's, +12.6k distribution points. Internal awards including negotiation of the year.

National Business Manager, Foods & Refreshment, Coles

Unilever
08.2016 - 03.2018
  • Reporting to the Customer Director, manage team of 4 account managers, including 1 x NAM, 2 x assistants & 1 x graduate
  • Portfolio represents +$300m sales including Ice-cream, Hot and Iced tea, Savoury and Spreads
  • Accountable for RSV, sales, spend management, market share, GM achievement
  • Managed, supported and grew business relationships with Coles and developed strategies to increase sales and revenue.
  • Drive Coles agenda across all functions internally
  • Lead the JBP process across all categories
  • Lead JBP and review negotiation across Ice-Cream, Hot Tea, Iced Tea & Spreads
  • Represent total WL 1 team at people review forums
  • Trainer for Selling Skills
  • 2IC for Director in internal and external meetings.

Senior NAM & e-Commerce Lead – Woolworths

Unilever
07.2015 - 08.2016
  • Reporting to Customer Director manage Home Care portfolio
  • 3 categories, 2 buyers – Laundry, Fabric Conditioners and Household Cleaning representing +$100M
  • Accountable for RSV, sales, spend management, market share, GM achievement
  • Development and delivery of JBP initiatives
  • Drive the e-commerce agenda within Woolworths, including Perfect Store
  • Leading summer intern.

Business Operations Manager – HPC

Unilever
05.2015 - 07.2015
  • Assist to set-up and embed the BOM function within business
  • Manage in month customer top and bottom line to deliver regional commitments
  • Work with Customer Directors and Business Managers to deliver reliable forecasts within budgets – quarter and month view
  • Build reporting capability to enable better decision making within customer teams.

National Customer Manager – Savoury, Woolworths

Unilever
11.2013 - 05.2015
  • Manage Savoury portfolio 4 categories, 3 buyers - Soups, Meal Base, Stocks and Convenience Meals representing +$95M
  • Accountable for RSV, GSV, VTS, T/O and GM achievement
  • Development and delivery of JBP initiatives
  • Shopper insight driven category reviews resulting in significant SOS gains.

Education

MBA -

UTS
Sydney, NSW

Bachelor of Commerce - Accounting

UWS
Sydney, NSW

Skills

  • Customer Relationship Management
  • P&L Management
  • Consistently Meet Goals
  • Strategic Planning
  • Relationship Building
  • Verbal and Written Communication
  • Team Leadership and Team Building
  • Matrix Management
  • Skilled Negotiator

Timeline

General Manager, New Zealand

PepsiCo
02.2022 - Current

Sales Director – Woolworths Group

PepsiCo
04.2018 - 02.2022

National Business Manager, Foods & Refreshment, Coles

Unilever
08.2016 - 03.2018

Senior NAM & e-Commerce Lead – Woolworths

Unilever
07.2015 - 08.2016

Business Operations Manager – HPC

Unilever
05.2015 - 07.2015

National Customer Manager – Savoury, Woolworths

Unilever
11.2013 - 05.2015

MBA -

UTS

Bachelor of Commerce - Accounting

UWS

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Michelle Cassettari