Michelle McQuay
Brisbane,QLD
Summary
Digital Content Specialist with proven expertise in high-quality content creation and web publishing. Successfully managed delivery of over 1,800 content items for tax time, demonstrating strong project management skills. Recognised for building effective stakeholder relationships and fostering team collaboration. Committed to inspiring teams to achieve excellence and maximize potential.
Overview
3
3
years of professional experience
Work History
Digital Experience Digital Lead & Tax Time Lead
Australian Taxation Office
11.2024 - Current
- Leading a team of specialist publishers to manage content for ato.gov.au and GovCMS sites.
- Overseeing staff management, including leave approvals, recruitment, and onboarding of new team members.
- Optimizing publishing workflows and maintaining high editorial standards to enhance content delivery.
- Managing the Jira board backlog and work allocation, streamlining task prioritization, and project execution.
- Driving the delivery of large and priority publishing projects, ensuring timely and high-quality execution.
- Advising on content strategies, supporting design, delivery, and improvement across all digital channels.
- Collaborating with cross-functional teams to align content initiatives with organizational objectives and digital best practices.
- Enhancing tax time delivery by building on last year’s processes to further streamline efficiency and accuracy.
- Reappointed to manage the delivery of tax time content, following the success of previous implementation.
- Leveraging learnings from last year to refine and improve processes, and operational effectiveness.
- Balancing large-scale project management with day-to-day leadership responsibilities, ensuring smooth team coordination, and effective delivery.
- Educating clients on publishing processes, deepening their understanding of content workflows, and the critical role of metadata.
- Exploring innovative team management approaches to influence behavior, foster collaboration, and shape a positive workplace culture.
- Prioritising team well-being while balancing business and operational demands to ensure sustainable productivity and engagement.
Digital Experience Tax Time Project Lead
Australian Taxation Office
04.2024 - 06.2025
- Successfully managed the delivery of over 1,800 pieces of content to ato.gov.au, ensuring timely publication and high-quality output.
- Strengthened relationships with key clients, transforming a previously tense dynamic into a productive, collaborative partnership.
- Provided comprehensive reporting on project status, identifying roadblocks and implementing solutions.
- Led post-project reviews with all stakeholders to evaluate successes, address challenges, and refine strategies for future tax time content delivery.
- Conducted regular status meetings with stakeholders to track progress against established milestones.
- Developed and communicated contingency plans, mitigating risks, and ensuring seamless project execution.
- Reduced the July 1 workload by successfully negotiating early content delivery with stakeholders.
- 100% of content was delivered on time, with 85% going live ahead of schedule, exceeding expectations.
- Standardised and documented procedures for improved efficiency in future tax time cycles.
- Demonstrated strong problem-solving skills, resolving issues efficiently and effectively.
- Earned positive feedback for exceptional project management and stakeholder engagement skills.
- Improved the tax tables process by making previous year information easier to find, enhancing the client experience, and efficiency.
Digital Experience Publisher & Editor
Australian Taxation Office
12.2022 - 03.2024
- Published and quality-reviewed content for ato.gov.au and GovCMS. This ensured accuracy and compliance with style and accessibility guides.
- Managed content updates and maintained consistency across digital platforms.
- Used expertise in Ektron, Drupal, and Sitecore content management systems to optimise publishing workflows.
- Shared knowledge with colleagues and business areas, fostering collaboration and best practices.
- Managed multiple high-profile content projects simultaneously, ensuring timely delivery and high-quality standards.
- Maintained flexibility in role transitions, ensuring smooth integration, and responsiveness to dynamic team needs.
- Applied ATO and government style guide principles, the Content Experience Toolkit, and accessibility guidelines to edit content to a high quality.
Referees
Rita Chiu - Content Development & Delivery Director
Ph. 03
Nicki Gregg - Content Development & Delivery Director
Ph. O8
Timeline
Digital Experience Digital Lead & Tax Time Lead
Australian Taxation Office
11.2024 - Current
Digital Experience Tax Time Project Lead
Australian Taxation Office
04.2024 - 06.2025
Digital Experience Publisher & Editor
Australian Taxation Office
12.2022 - 03.2024
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