Summary
Overview
Work History
Education
Skills
References
Timeline
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Michelle Read

Kalamunda,WA

Summary

Multi-skilled Regional Manager with 18 years experience in Multi-site Retail management across in Fashion, Accessories and Homeware brands.

Strong business acumen, with an ability to analyse reports, data, and KPIs to identify opportunities and implement action.

A collaborative leader who motivates, inspires, and mentors their team with a positive and 'can-do' attitude.

Fosters and cultivates a positive workplace culture with open communication, respect, teamwork, support and recognition.

A proven track record, and a passion, for recruitment, retention, training and development, and succession planning within the Region.

Ability to lead, coach, train and deliver an exceptional customer service.

Strong and effective verbal and written communication.

Overview

23
23
years of professional experience

Work History

Regional Manager

Marcs, David Lawrence, sass & bide
Perth , WA
12.2019 - Current
  • A portfolio of three fashion brands, with 25 concessions across Myer and David Jones, and a standalone sass & bide boutique, with up to 60 team members.
  • Responsible for driving sales and KPIs to achieve Budgets and LYs.
  • Recruit, train and develop Store Managers and Retail Team.
  • Lead, motivate, inspire and mentor Managers and teams to deliver results for the business.
  • Resolve all People issues/conflict in a timely and effective manner, partnering with national retail management and HR when necessary.
  • Work closely with the Planner/Allocation team in HO to ensure concessions' SOH is managed and able to maximise sales opportunities.
  • Ensure store rostering is accurate with respect to maximising sales and hourly productivity, whilst maintaining Sales to Salary % Targets.
  • Ensure store/concessions are upholding a high standard of visual merchandising and presentation. Support with VM execution and training when needed. Implement “commercial VM” decision to maximise sales.
  • Minimise shrinkage and implement action plans/strategies to improve Stocktake results.
  • Build strong relationships with Myer and David Jones Management to gain support for our concession teams and opportunities to drive sales.

Regional Manager

Bed, Bath and Table
Perth , WA
04.2018 - 12.2019
  • A portfolio of eight standalone stores.
  • Net sales of over $12 million and up to 100 team members.
  • Please refer to RM responsibilities outlined in my previous role.

Additional responsibilities -

  • Drive sales, KPIs, and a sales/customer-comes-first culture.
  • Implement Best Practice around Retail Operations. With large format stores, high volume deliveries and frequent changes to store layout and VM, operational efficiency and effectiveness is integral to maximising sales.
  • Train, develop, coach and lead the Sales Team in the “8 steps of Selling” – a focus on Customer Experience at all times.
  • Conduct frequent store visits with store teams using the Regional Store Checklist/Store Visit Action Plans, leaving stores with clear actions and measures.
  • Securing of all safety & health standards are maintained and issues are communicated in a timely manner.
  • Responsible for loss prevention and supporting the bi-annual store stocktakes.

Regional Manager WA/SA

Esprit
Perth , WA
05.2007 - 04.2018
  • 2007 - 2014 - Regional Manager for WA
  • 2014 - 2018 - Regional Manager for WA/SA.
  • A portfolio of up to 15 standalone stores, concessions, and outlets in Perth and Adelaide (travelling to SA every 3-4 weeks).
  • Please refer to RM responsibilities outlined in my previous roles.

Store Manager

Esprit
Perth , WA
05.2005 - 07.2007
  • International Fashion Brand - Women's, Men's and Kid's apparel, accessories and jewellery.
  • Managed Flagship/Mega store - 400sqm.

Retail Sales Supervisor

Horseman Trading Co
Whistler, , Canada
10.2004 - 03.2005
  • Designer Ski Retailer at Whistler Ski Report

Retail Sales Supervisor

Reiss Clothing
Dublin, Ireland
10.2003 - 10.2004
  • UK Designer Fashion brand - Women's and Menswear apparel and accessories.

Assistant Store Manager

Links of London
London, UK
09.2002 - 07.2003
  • Iconic UK jewellery and giftware retail brand.
  • Store located in Chancery Lane, London

Education

Bachelor of Communications - Double Degree - Public Relations And Journalism

Edith Cowan University
Perth, WA
11-2000

Skills

  • Sales management
  • Inventory control
  • Visual merchandising
  • Project management
  • Goals and performance
  • Training and coaching
  • Customer service
  • Operational improvement
  • Staff training and development
  • Staff recruiting
  • Data analysis
  • Team leadership
  • Payroll administration

References

References available upon request.

Timeline

Regional Manager

Marcs, David Lawrence, sass & bide
12.2019 - Current

Regional Manager

Bed, Bath and Table
04.2018 - 12.2019

Regional Manager WA/SA

Esprit
05.2007 - 04.2018

Store Manager

Esprit
05.2005 - 07.2007

Retail Sales Supervisor

Horseman Trading Co
10.2004 - 03.2005

Retail Sales Supervisor

Reiss Clothing
10.2003 - 10.2004

Assistant Store Manager

Links of London
09.2002 - 07.2003

Bachelor of Communications - Double Degree - Public Relations And Journalism

Edith Cowan University
Michelle Read