Mitchell Rowen

• Developed, planned and implemented programs and initiatives to increase Faculty engagement with international students to assist with their retention and success.
• Established relationships with key academic staff in the Faculty to identify discipline specific needs of international students.
• Collaborated with International and Student Support Teams in other Faculties and liaised with University Divisions to ensure a coordinated and supported approach to international student transition, engagement and retention programs.
• Developed communications to promote Deakin support services and create awareness of new initiatives.
• Developed and implemented appropriate review and evaluation mechanisms for support and intervention strategies for international students.

• Provided students with University procedures and processes relating to courses, admissions, enrolments, fees, scholarships, assessments, examinations, graduations and government requirements for domestic and international students, financial and student support mechanisms.
• Handled student inquires via various mediums including email, phone, webchat and face to face.
• Provided advice and assistance/referral to the specialist and support services within the University to support the health and well-being of students.
• Provided technical support to students using systems such as StudentConnect, DeakinSync, the Deakin Applicant Portal, STAR (student timetable system), and resolved queries such as IT access and password enquiries.
• Participated in Student Service Network initiatives and projects, and resourcing of orientation and Open Day activities.

Position Responsibilities

• Worked alongside the marketing team to create new ways to merchandise products and communicate benefits
• Helped incorporate product changes to drive customer retention and firm profits
• Developed innovative and targeted collateral to support overall branding objectives
• Liaised with overseas teams to continuously manage, improve & ensure projects were on course
• Assisted with the development of effective product mix and brand strategies
• Assessed the competitive landscape and benchmarked competitive products
• Identified new product opportunities and changes in the market
• Constructed packaging briefs to highlight product application's, spec's and USP's

Key Achievements

• Reviewed product returns and facilitated the creation of educational “How to use/assemble” YouTube tutorials in conjunction with implementing QR coding onto packaging: reducing returns and increasing Youtube views by 30%
• Introduced a reusable method of displaying POS in conjunction with creating POS displays which showcased the product range and directed consumers to the product that suited their specific needs
• Assisted in the development of the new 18V flagship Lawn Mower launching into the Australian market - running financial analysis, project managing & creating marketing collateral

Position Responsibilities

• Engaged customers with a friendly demeanour and extensive service/product knowledge
• Supported and coordinate promotional activities
• Promoted and set up conversions using communication and marketing skills
• Worked at trade shows, customer locations and on marketing shoots
• Provided feedback to marketing managers on outbound communications
• Supported management on communication tactics with staff and customers regarding organisational rebranding

Key achievements

• Initiated market research and analysed findings. E.g. conducted a survey in regards to merchandise designs, providing a report on analysis, including recommendations – which were accepted by management and are currently being rolled out to customer base
• Improved stakeholder participation in Corporate Social Responsilbity initiatives. E.g. Put forth a range of initiatives in which the University could participate such as going completely plastic free. All iniatives were taken into account and the University is now plastic free

Position Responsibilities

• Analysed usage patterns to understand ways in which customers used company products and services
• Supported the marketing department in driving internal & external promotion of company programs, initiatives, guiding principles and mission
• Developed and deepened relationships with key customers by closely monitoring projects, providing information and resolving concerns
• Created effective messaging using language, graphics and marketing collateral
• Collaborated with marketing managers to market products and services
• Identified value propositions and key messages for company marketing campaigns

Key Achievements

• Created unique and engaging content for a range of social media platforms including Facebook and Instagram. E.g. Implemented a user-generated content competition which increased Instagram page following by 20% and target audience reach by 65%
• Increased foot traffic to brick and mortar. E.g. Liased with suppliers to create a discounted bundled offer for students on staple products. Further, created posters and supporting marketing collateral to be disseminated via digital platforms