Azrum Ansari

Strategic Sales & Business Development

• Drive business growth through targeted customer engagement and relationship management strategies
• Develop and execute customer specific sales strategies to expand market presence
• Identify and capitalize on new business opportunities in Australian solar market
• Manage and nurture relationships with Fronius Service Partners and Service Partner plus network
• Design and implement scalable aggregated pricing model for large EPC clients.
• Negotiating long term framework agreements with EPC firms.

Technical Leadership & Customer Engagement

• Deliver comprehensive technical and sales presentations to clients, highlighting product advantages and its competitiveness
• Provide expert consultation on Fronius' solar inverter solutions and energy systems
• Plan and execute strategic customer engagements to strengthen business relationships
• Support FSP and FSP+ partners with technical expertise and product
• Empower sales partners to consistently achieve and surpass sales targets

Impact and Achievements

• Delivered 2% YoY revenue growth in assigned territory amidst market volatility and competitive pressures while leading strategic oversight for 100+ FSPs and 3 high-priority FSP+ accounts.
• Spearheaded a strategic repowering initiative that empowered FSPs to expand client portfolios while boosting Fronius' market share through increased wallet penetration.

• Middle East PV Market Development
• Identified and prospected new target customers across the Middle East, driving pipeline growth and expanding Fronius' regional sales footprint.
• Promoted and elevated Fronius' brand reputation in the highly competitive Middle East PV market.
• Managed sales inquiries, responded to customer questions, and routed complex issues to the appropriate internal teams
• Organized impactful technical workshops and product training sessions for over 100 customers and partners

Channel Management and Account Oversight

• Cultivated and managed a network of 12 key distributor and integrator partners in the region
• Assigned annual sales targets to distribution partners, driving 25% year-over-year growth
• Coordinated Fronius' presence and activities at major trade shows and exhibitions in the Middle East (Wetex,WFES, MEE, ISEM, Solar & Storage live)

Operations and Administration

• Maintained a comprehensive customer relationship management (CRM) system, ensuring efficient account tracking
• Prepared and negotiated sales contracts, service-level agreements(SLA's), and other legal documents
• Registered Fronius products with relevant governmental bodies to ensure compliance and market access (DEWA, MOEI, EWA, SEC, AEDB, JSRS)
• Ensuring company's legal compliance within the region (trade licensing, logo registration)

Marketing and Communications

• Developed and executed social media marketing campaigns to raise Fronius' profile in the region
• Collaborated closely with the global marketing team to localize and distribute content for Middle East customers

Achievements and Impact

• Grew revenue in the Pakistani market from €100,000 to over €1 million, a 10x increase over 3 years
• Developed and managed a network of sales partners across Oman, United Arab Emirates, and Saudi Arabia growing Fronius' presence in the country
• Established a new sales network in Bahrain, Qatar, and Kuwait securing Fronius' position as a leading PV inverter supplier in the market
• Developed the Yemeni market for Fronius from the ground up, securing sales partners
• Designed a comprehensive market entry strategy and roadmap to expand Fronius' footprint into the Afghanistan PV market
• Closed a 4.5MW battery energy storage system (BESS) project with a major customer in Saudi Arabia'sNEOM city
• Secured Sharjah's first EV Charging facility project supplying Fronius inverters and EV chargers
• Secured Bahrain's first on-grid housing project

• Spearheaded sales initiatives for solar power solutions across the UAE market, consistently exceeding quarterly targets
• Generated and nurtured new business opportunities through active participation in industry seminars and conferences
• Conducted comprehensive site surveys and electrical assessments for both rooftop and ground-mounted PVinstallations
• Utilized PVsyst and Helioscope software to analyze and optimize solar production capabilities, ensuring maximum system efficiency
• Developed detailed technical specifications and system designs for commercial and industrial solar installation
• Served as technical lead during sales process, providing expert consultation and solutions to client queries

Notable Achievements

• Delivered a 5MW solar PV project for the Jebel Ali Free Zone Authority (JAFZA) in Dubai
• Designed and installed solar-powered lighting systems for 12 lifeguard stations for Dubai Municipality
• Completed multiple solar energy projects for labor camps across the UAE, totaling over 1.2MW in capacity

• Responsible for handling sales of solar based power solutions particularly Solar Inverter (QMICC) and LEDlighting solutions in United Arab Emirates
• Carrying out site survey's for electrical calculations and measuring the area for PV module installation ( rooftop and ground mount)
• Attending seminars and conferences to generate business
• Preparing feasibility reports, commercial and technical proposals for clients
• Catering all the technical queries during the sales process

• Led sales negotiations for LEONI and Datwyler cable products, consistently achieving a 70% project closurerate
• Managed comprehensive cabling solutions portfolio including BMS, FAS, ELV, PA/VA, SACS, IS, CCTV, andsubstation systems
• Developed and executed targeted sales strategies based on detailed customer needs analysis
  Key Achievements
• Built and maintained strong relationships with key decision-makers in major infrastructure projects
• Managed to secure tender of FAS in princess Noora university
• Managed to secure tenders of ELV cabling in King Abdullah Financial District

• Responsible for commercial and industrial sales of Mitsubishi and MTU diesel and gas gensets
• Preparing compliance sheets Designing technical feasibility
• Forecasting energy requirements