Niki Lam
Carlton,VIC
Summary
Energetic business development manager offering 10years of experience in food trading business in Hong Kong. Proficient in cross-cultural work settings, adaptable, patient, and welcoming of diverse ethnicities. Motivated, possessing excellent interpersonal skills, and committed to achieving optimal performance both individually and as part of a team. Experienced with product testing, management and development of new business opportunities.
Overview
9
9
years of professional experience
Work History
Business Development Manager
Welly Food Limited
09.2019 - 09.2023
- Handled customer relations issues, enabling quick resolution, and client satisfaction. Managed over 50 active accounts daily.
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
- Met with clients, delivering presentations, and educating on product and service features and offerings.
- Established and cultivated solid business relationships with new or existing customers.
- Evaluated performance against goals and implemented appropriate development plans.
- Attended industry shows, conventions, and other meetings with primary mission of expanding market opportunities.
- Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
- Increased sales by 15% annually
Senior Sales Executive
Classic Fine Foods
02.2018 - 05.2019
- Employed effective problem-solving techniques, increasing client satisfaction ratings.
- Demonstrated products and features to customers, answered questions and overcame objections.
- Developed relationships with high-profile clientele by successfully employing relationship based sales techniques.
- Facilitated relationships with target accounts through implementation of proven networking methods.
- Shaped sales approaches to individual clients, facilitating relationships with customers and driving revenue to over HKD5,000,0000 annually
- Managed full sales lifecycle for key accounts.
Sales Executive
Investa Limited
05.2016 - 06.2017
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Negotiated and closed profitable sales contracts with new and existing customers to increase loyalty and retention.
- Developed and presented valuable sales presentations to potential customers to highlight features and benefits of products.
- Researched sales opportunities and possible leads to exceed sales goals and increase profits.
- Utilized internal lead referral tools to solicit new business opportunities and contacts.
- Monitored and adjusted pricing based on market trends and customer feedback to meet expectations and increase sales.
- Expanded customer based by 30%
Sales Executive
Classic Fine Foods
12.2014 - 04.2016
- Achieved sales goals and service targets by cultivating and securing new customer relationships. Managed over 100active accounts.
- Negotiated and closed profitable sales contracts with new and existing customers to increase loyalty and retention.
- Developed sales strategy based on research of consumer buying trends and market conditions.
- Developed and implemented account management plans to establish customer satisfaction.
- Listened to customer needs and desires to identify and recommend optimal products.
- Volunteered for extra shifts during holidays and other busy periods to alleviate staffing shortages.
Education
MBA - Business Analytics
Torrens University Australia
Melbourne, VIC08.2025
Advanced Diploma - Marketing And Brand Managment
HKU Space Community College
Hong Kong08.2012
Skills
- Sales Expertise
- Goals and Performance
- Product and Service Sales
- Verbal and Written Communication
- Account Management
- Client Relationship-Building
- New Business Development
- Sales Tracking
- Networking Strength
- Cross-Functional Collaboration
Languages
Chinese (Mandarin)
Professional Working
Chinese (Cantonese)
Native or Bilingual
English
Professional Working
Timeline
Business Development Manager
Welly Food Limited
09.2019 - 09.2023
Senior Sales Executive
Classic Fine Foods
02.2018 - 05.2019
Sales Executive
Investa Limited
05.2016 - 06.2017
Sales Executive
Classic Fine Foods
12.2014 - 04.2016
MBA - Business Analytics
Torrens University Australia
Advanced Diploma - Marketing And Brand Managment
HKU Space Community College
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