Olivia Rowe
Sydney,NSW
Summary
Effective Marketing Communications Manager handling wide-ranging needs with strategic mindset and tactical expertise. Proven successes in building brands, maximizing engagement and coordinating cohesive strategies across outlets and platforms.
Overview
7
7
years of professional experience
Work History
Marketing & Communications Manager
JLL Australia
10.2022 - Current
- Drive marketing and communications activities and campaigns across channels resulting in localised growth for the NSW business. Directly attributed to over $1M AUD in sales qualified leads (SQLs) for 2023.
- Work closely with CEO and executive team to lead strategic development and execution of internal communications across Australia and New Zealand. Boosted open rate for internal communications by 15% through targeted streamlining strategy.
- Improve digital visibility through development and implementation of SEO and social media best practice content strategies. Oversee all company social media activity to increase brand engagement. Locations page website activity increased by 80% YOY.
Content & Communications Executive
Raine & Horne
08.2021 - 10.2022
- Development and implementation of creative content across various channels to attract, inform and engage internal and external audiences in alignment with corporate strategy.
- Streamlined internal communications for enhanced employee engagement and productivity, resulting in increased engagement across over 300 franchise offices.
- Increased media coverage by cultivating strong relationships with industry influencers, journalists, and key stakeholders. Spearheaded crisis communication plans, mitigating potential reputational damage. These efforts ultimately increased media reach by 144% in FY22.
Marketing Communications Coordinator
ESR Australia
01.2020 - 08.2021
- Designing collateral and other materials for the execution of marketing and communication activities for both internal and external stakeholders, inclusive of public relations activity. Effectively managed communication for the largest ever direct property transaction ($3.8bn) in Australia.
- Enhanced brand visibility by developing and executing targeted marketing campaigns. Implemented tracking systems to measure campaign success, allowing for data-driven decision making to improve future initiatives' effectiveness.
- Assisted in budget management for various marketing projects, ensuring cost-effective allocation of resources while meeting project goals successfully.
Communications Specialist
ANZ Bank
08.2019 - 01.2020
- Collaborated with cross-functional teams to manage communication programs across superannuation, pensions and investments product suite.
- Conducted extensive industry research to inform targeted messaging strategies tailored to specific audiences, ensuring all communications were accessible to customer base and met legislative requirements.
Customer Relations Consultant
BT Financial Group
07.2017 - 07.2019
- Enhanced customer satisfaction by addressing and resolving complex issues in a timely manner across a variety of channels including web, social, phone and email. Maintained Quality of experience (QoE) score of 85% across tenure.
- Implemented effective training programs for new hires, ensuring consistent quality in customer interactions.
- Supported the seamless transition of clients from sales to support teams by providing comprehensive information on products/services purchased.
Education
Master of Media Practice -
University of Sydney
Sydney, NSW2020
Bachelor of Arts - Gender & Cultural Studies
University of Sydney
Sydney, NSW2018
High School Diploma -
International Grammar School
Ultimo, NSW2013
Skills
- Copywriting
- Content Creation
- Event Planning
- Brand Management
- Strategic Planning
- Digital Marketing
- Internal Communications
- Social Media Management
- Video Production
- Corporate Messaging
- Digital Communications
- Stakeholder Relations
Interests
Prolific reader and runner. Huge fan of AFL, particularly the Melbourne Demons.
Timeline
Marketing & Communications Manager
JLL Australia
10.2022 - Current
Content & Communications Executive
Raine & Horne
08.2021 - 10.2022
Marketing Communications Coordinator
ESR Australia
01.2020 - 08.2021
Communications Specialist
ANZ Bank
08.2019 - 01.2020
Customer Relations Consultant
BT Financial Group
07.2017 - 07.2019
Master of Media Practice -
University of Sydney
Bachelor of Arts - Gender & Cultural Studies
University of Sydney
High School Diploma -
International Grammar School
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