Pansy Li
Summary
Innovative and results-oriented marketing officer experienced in planning and implementing successful digital marketing strategies. Skilled in leveraging analytics to assess campaign performance and optimize strategies. Collaborative team player with strong communication. High energy and engaging personality and a passion for digital marketing.
Overview
6
6
years of professional experience
Work History
Assistant Manager
Changshou Holiday Village Hotel
01.2020 - 05.2022
- Navigated guest relations by addressing inquiries, requests and complaints, maintained and enhanced positive guest experiences and satisfaction levels.
- Oversaw daily hotel operations to ensure high standards of service delivery across all departments.
- Supported and supervised other team members including front desk receptionists, housekeeping staff and maintenance personnel, fostering a collaborative environment that encouraged efficiency.
- Assisted in developing promotional strategies including crafting packages and special offers to boost bookings and promote the hotel.
Marketing Officer
MeStudent
04.2018 - 12.2018
- Managed strategic oversight and content curation of official social media accounts on WeChat, Weibo, and Instagram.
- Collaborated in the development and execution of dynamic video content strategies for the official YouTube channel, oversaw the end-to-end process from conceptualization to publication.
- Conducted interviews with principals from partner educational institutions, strengthening relationships and facilitating collaboration efforts.
- Conceptualized and led the successful execution of "Coffee Meet-ups" offline events, strategically designed to promote the brand amongst international students and provide invaluable networking opportunities to support their job-hunting endeavours.
Product Marketing Intern
Qinn International Group Pty Ltd
10.2017 - 01.2018
- Supported the planning and execution of integrated advertising campaigns
- Collaborated in the development and optimization of the company website's content.
- Enhancing customer satisfaction by diligently monitoring and responding to customer feedback and claims.
Operations Officer
RoyalPay Australia
09.2016 - 05.2017
- Assisted in planning and execution of product promotion strategies and campaigns.
- Incorporated elements of client communication and crafted engaging content on social media platforms
- Prepared detailed weekly reports on operational activities, progress metrics, and customer transaction trends to inform strategic decision-making and operational improvements.
Education
Graduate Diploma - Tourism, Environmental And Cultural Heritage
University of Tasmania
Hobart, TAS11.2023
Master of Professional Accounting - Professional Accounting
University of Tasmania
Hobart, TAS08.2022
Master of International Business - International Business
Deakin University
Melbourne, VIC12.2019
Bachelor of International Business - International Business
RMIT University
Melbourne, VIC12.2017
Skills
- Advanced English proficiency (PTE Score: 73 and 11 yrs life in Australia)
- Familiarity with digital marketing tools and platforms, including social media management tools
- Proficient in supporting the planning and execution of digital marketing strategies across multiple channels
- Cross-Functional Collaboration and effective communication
- Adaptability to changing priorities and evolving digital marketing trends
Timeline
Assistant Manager
Changshou Holiday Village Hotel
01.2020 - 05.2022
Marketing Officer
MeStudent
04.2018 - 12.2018
Product Marketing Intern
Qinn International Group Pty Ltd
10.2017 - 01.2018
Operations Officer
RoyalPay Australia
09.2016 - 05.2017
Graduate Diploma - Tourism, Environmental And Cultural Heritage
University of Tasmania
Master of Professional Accounting - Professional Accounting
University of Tasmania
Master of International Business - International Business
Deakin University
Bachelor of International Business - International Business
RMIT University
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