Summary
Overview
Work History
Education
Timeline
Generic

PEILIN CAO

Sydney,NSW

Summary

I am Peilin Cao, a University of Sydney with a degree in Media Practice. I am passionate about media, news,
communication, and digital campaigns and have been studying these fields for a long time. My practical
experience as a news editor and broadcast host has enabled me to participate actively in the entire process of
media production—from planning and editing to broadcasting. This practical participation has greatly enhanced my understanding of media campaigns and improved my ability to communicate effectively. I can use software such as Adobe AU and PR for audio and video editing and actively participate in the production of various media projects and conduct media marketing activities. At the same time, as I have worked as a sales manager, I have experience in customer service and can multi-task effectively.

Although my work experience is not sufficient, I hope to be allowed to learn, and I have a strong willingness to learn and the ability to adapt. I am willing to work hard under pressure and can quickly master new skills. As a person with strong learning ability and high energy, I am eager to bring my expertise, creativity and enthusiasm to this internship. I can adapt to various work arrangements, and always complete tasks with a strong sense of responsibility and a collaborative mentality. I value teamwork and I can constantly seek to learn from others to ensure that I make a positive contribution to any media project.

Overview

8
8
years of professional experience

Work History

Sales Manager

Breadtop
08.2022 - Current
  • Enhanced customer satisfaction by resolving disputes promptly, maintaining open lines of communication, and ensuring high-quality service delivery.
  • Increase sales revenue by building lasting customer relationships and recommending the right products based on customer needs through excellent customer service and consistent follow-up.
  • Exceeded sales targets consistently, through executing targeted plans through marketing strategies and media communications to reach a wider audience.
  • Maintained a professional, organized, and safe environment for employees and patrons.Managed and motivated employees to be productive and engaged in work.
  • Accomplished multiple tasks within established timeframes, and enabling quick resolution.
    Conducted comprehensive market research to identify new opportunities and trends.

News Editor

Sina News(largest Chinses- Language Moblie Portal)
08.2021 - 12.2021
  • Sought out stories by pursuing other news organizations' information periodically and either assigned or wrote stories according to strict timelines.
  • Researched topics to create accurate and engaging content. Edited and reviewed content for grammar, spelling and punctuation. And proofread and evaluated final copy to verify content aligned with established guidelines.
  • Monitored breaking news for information on incidents, events and topics of interest to assign coverage to staff quickly.
  • Boosted online engagement and improve social media presence, resulting in increased followers by incorporating multimedia elements into news stories.
  • Adapted swiftly to changing deadlines and priorities in a fast-paced newsroom environment.
  • Ensured adherence to ethical journalism standards while maintaining the integrity of published content

Radio Host

Linfen TV Station
07.2019 - 07.2020
  • Developed and maintained strong relationships with guests for compelling interviews and conversations.
  • Received positive feedback from both guests and listeners alike.
  • Leveraged social media advertising campaigns to target specific audience segments based on interests or demographics increasing subscriber count.
  • Edited episodes using professional audio software AU to maintain optimal sound quality throughout each recording.
  • Enhanced listener engagement by incorporating creative storytelling and audio techniques into podcast episodes.
  • Produced creative radio segments focused on music, news, current events and lifestyle topics.

Sales Associate

UNIQLO
04.2017 - 05.2018
  • Maintained calm demeanour and professionally managed issues in busy, high-stress situations.
  • Organized racks and shelves to maintain store visual appeal, engage customers, and promote specific merchandise.
  • Provided positive first impressions to welcome customers. Coordinated sales promotions and events to drive store traffic and increase sales volume.

Education

Master of Arts - Media Pracitce

University of Sydney
Sydney, NSW
09.2023

Bachelor of Arts - Journalism And Communication

Hebei Normal University
Hebei, China
09.2019

Timeline

Sales Manager

Breadtop
08.2022 - Current

News Editor

Sina News(largest Chinses- Language Moblie Portal)
08.2021 - 12.2021

Radio Host

Linfen TV Station
07.2019 - 07.2020

Sales Associate

UNIQLO
04.2017 - 05.2018

Master of Arts - Media Pracitce

University of Sydney

Bachelor of Arts - Journalism And Communication

Hebei Normal University
PEILIN CAO