Phuong Linh Vu

· Implemented the day-to-day digital and social media assets

· Executed end to end digital campaigns and execution including Facebook Ads, Google Ads, Ecommerce channels

· Created compelling marketing content including photography & videography, that drives customer engagement and lead generation

· Planed and managed internal/ external events including

· Created and built up a reputable network of international school leaders.

· Provided creative guideline and ideas to design team and agencies at promotional materials, preparing media scripts and video briefs and managing the quality of all projects.dents.

· Organise and lead all external or internal events/ workshops/exhibitions with 200 – 400 participants and a group of 20 team members.

· Provide creative guideline and ideas to design team and agencies at promotional materials, preparing media scripts and video briefs and managing the quality of all projects.

· Executed and managed event marketing plans of various events including trade shows/ exhibitions, cooking lessons, customer parties, cooking shows.

· This involves making sure all events have all logistics set up (location sourcing, POSM, display products, catering) and are executed with excellence.

· Managed PR and Social Media agencies for content on Fanpage, YouTube channel and Google Plus.

· Developed briefs and work with local agencies to design, localise, and print out brochures, flyers, cookbooks and promotional materials, instruction videos.

• Liaised with clients to determine exact event requirements.
• Produced detailed proposals for events to document timelines, suppliers and budgets.
• Negotiated with vendors to achieve most favorable terms.
• Hired and trained event teams from 20 to 50 people depending on projects.