Poonam (Priya) Arora
Sydney,NSW
Summary
Luxury retail professional with over 7 years of experience in high-end fashion, including Store Manager positions at leading Australian brands. Expertise in team leadership, clienteling, visual merchandising, and store operations. Proven track record of enhancing customer experiences, driving sales growth, and achieving alignment between brand values and commercial objectives. Background in Fashion Design contributes to a keen eye for styling and detail, with a focus on continuous improvement and operational efficiency.
Overview
20
20
years of professional experience
Work History
Flagship Sydney Store Manager
David Jones - Bianca Spender
01.2024 - Current
- Lead and develop a team of six, consistently exceeding sales and KPI targets.
- Deliver exceptional client experiences tailored to the brand’s aesthetic and customer needs.
- Oversee daily operations, including stock management, floor execution, and team training.
- Implement visual merchandising strategies in line with seasonal collections and brand standards.
- Foster a positive, store culture that drives both staff engagement and customer loyalty.
- Liaison with sister company stores for stock rotation, sales enquires, staff training.
- Facilitate VIP events throughout the brand stores and showcase the new season launch.
- Ability to identify problems, analyse data and implement strategies for improving operational efficiency.
Supervisor Australian Designer
David Jones Chatswood
01.2023 - 01.2024
- Assisted management in staff development, floor operations, and sales performance.
- Supervise daily store operations, including opening and closing procedures.
- Ensured visual presentation aligned with brand standards and sales goals.
- Provided personal styling and clienteling services to build loyal clientele.
- Supported store operations, team coaching, and daily performance management.
- Monitor compliance with WHS requirements.
- Assist the store manage with rostering, reporting and performance management.
- Train, coach and support the new and existing team member.
Designer Full time Sales Expert
David Jones Flagship store
01.2019 - 01.2023
- Discuss with client and give them suggestion on current fashion trends and products on offer.
- Built and strengthen relationship with customers resulting in repeat business and increased sales.
- Assist in visual merchandise and maintenance of the store to ensure cleanliness and warm welcome.
- Maintain knowledge of current sales and promotion, policies regarding payments and exchanges and security practices.
- Assist and train new team members with troubleshooting, complaint handling and take in- charge in the absence of the Manager.
- Support all the store compliance and follow-up.
Customer Service associate
David Jones Flagship store
City of Sydney, Australia
01.2017 - 12.2019
- Resolve product or service problems by clarifying the customer's complaint; determining the cause of the problem; selecting and explaining the best solution to solve the problem; expediting correction or adjustment; following up to ensure resolution.
- Handle cash management.
- Handle complaints, provide appropriate solutions and alternatives within the time limits and follow up to ensure resolution.
- Keep records of customer interactions, process customer accounts and file documents.
- Resolve customer complaints via phone or email.
- Work with customer service manager to ensure proper customer service is being delivered.
- Help liaison with the logistic team to process click and collect orders, resolved customer queries through email and analyse feedback.
Guest relation Executive
Blue Sydney, A Taj hotel
Woolloomooloo, Australia
01.2012 - 01.2014
- Company Overview: 5
- Hotel in Woolloomooloo
- Provide information to guest about hotel policies, services and amenities.
- Responding to request from guest for assistance and information.
- Selling rooms to walk — in customer, changing reservation on Computer system.
- Posting charges to guest accounts, explaining charges which appear on guest account, processing payment from guest.
- Co-ordinate with housekeeping Department about room status / availability.
- 5
- Hotel in Woolloomooloo
Merchandiser
Janex Export house
06.2005 - 03.2009
- Company Overview: The Company profiles into costume jewellery, silver jewellery, and artificial jewellery with its clients spread into almost all major countries like UK, Canada, and China etc.
- Source all the documents, process, maintain and file them respectively.
- Updating of data upon Excel spreadsheet and Microsoft word.
- Looking after the production from sampling till final shipment (including sourcing of raw material).
- Co-ordinating with buyers, all production peoples, and suppliers.
- Negotiate price, order the goods, agree a delivery date, complete all the necessary paperwork, and keep in touch with suppliers to make sure that the goods arrive on time.
- The Company profiles into costume jewellery, silver jewellery, and artificial jewellery with its clients spread into almost all major countries like UK, Canada, and China etc.
Education
Certificate III - Business administration
Tafe Blacktown
01.2017
M.A - English Honours
01.2007
Bachelor of Arts -
01.2004
Diploma - Fashion designing
NIFD
01.2001
Skills
- Leadership and coaching
- Client relations
- Luxury retail operations
- Visual merchandising
- Stock management
- Sales performance and KPIs
- Microsoft Office proficiency
- Internet research and typing
Timeline
Flagship Sydney Store Manager
David Jones - Bianca Spender
01.2024 - Current
Supervisor Australian Designer
David Jones Chatswood
01.2023 - 01.2024
Designer Full time Sales Expert
David Jones Flagship store
01.2019 - 01.2023
Customer Service associate
David Jones Flagship store
01.2017 - 12.2019
Guest relation Executive
Blue Sydney, A Taj hotel
01.2012 - 01.2014
Merchandiser
Janex Export house
06.2005 - 03.2009
Certificate III - Business administration
Tafe Blacktown
M.A - English Honours
Bachelor of Arts -
Diploma - Fashion designing
NIFD