Qinyao He

Responsibility:

• Enhanced client satisfaction by providing personalized mortgage solutions tailored to individual financial needs.
• Collaborated with lenders to secure competitive interest rates and terms, resulting in more affordable home financing options.
• Maintained a strong network of industry professionals, fostering valuable partnerships that benefited clients and business growth.
• Streamlined the loan application process for faster approvals and increased customer retention.

Responsibilities:

• Conducted industry research, formulated product strategies, and analyzed data including advertising metrics, conversion rates, and competitor products.
• Implemented targeted operations to optimize overall traffic efficiency.
• Assisted merchants with category and product planning based on industry trends, brand positioning, and customer profiles to boost store sales.
• Managed merchants' GMV performance, including planning, analysis, and strategy development.
• Analyzed advertising traffic and collaborated with market research and data analysis teams for project reviews.
• Monitored industry and competitor trends monthly, including brand activities and marketing investments.
• Produced documents for merchants and internal teams, including product introductions, optimization SOPs, and operational strategies.

Achievements:

• Delivered 3 merchant data analysis reports weekly and developed over 20 targeted operational strategies.
• Achieved a 20% monthly performance improvement for cooperating merchants.
• Developed and refined 5 departmental SOPs, improving team efficiency by over 50%.

Responsibilities:

• Supported market strategy development, research, and analysis.
• Conducted system testing and collaborated with other departments for process verification.
• Responsible for promotional designs, website design, and content creation.
• Analyzed project data to identify and resolve issues, enhancing operational efficiency.
• Produced content for company products, leveraging current trends and media ecosystems.

Responsibilities:

Model Building: Assisted in creating product models based on market and user analysis.

User Operations: Analyzed user data and behavior, improving product engagement and design.

Product Iteration: Aided in designing and optimizing product versions to boost user satisfaction.

Requirement Customization: Participated in defining user needs and contributing to the membership system and rewards mall.

Process Improvement: Helped establish operational SOPs to enhance team efficiency.

Achievements:

Created 30+ pieces of promotional content for social media.

Developed and managed 2 communities, achieving over 50% daily engagement.

Organized 6+ events, leading to a 40% increase in sales, totaling 80,000 to 100,000 RMB.

Increased platform user activity by 38%.