Qizhang Yang
Frankston,VIC
Summary
Final-year Business Administration student at Monash University with a passion for digital marketing and data-driven strategy. Experience in managing e-commerce campaigns through an internship, developing strong skills in Amazon retail media, social media marketing, and analytics. Recognized for excellent communication and presentation abilities and adept at cross-functional collaboration. Seeking to leverage analytical mindset and creative marketing skills to drive retail media performance at L’Oréal.
Overview
1
1
year of professional experience
Work History
Marketing Analytics Project
Monash University
Melbourne, VIC
02.2025 - 06.2025
- - Led a team project analyzing consumer ecommerce data to develop a targeted digital marketing plan for a retail client.
- - Utilized Excel and Google Analytics to identify trends in online customer behavior and recommended initiatives projecting a 20% increase in engagement.
- - Presented findings in a comprehensive report and oral presentation, translating complex data into clear, actionable insights.
Digital Marketing Intern
XYZ Digital Agency
Melbourne, VIC
06.2024 - 08.2024
- - Assisted in planning and optimizing Amazon Retail Media campaigns for client brands, analyzing advertising KPIs (ACoS, CTR, conversion rates) to improve ROI.
- - Collaborated with cross-functional teams to align Amazon advertising strategy with overall brand marketing objectives.
- - Generated weekly performance reports and presented key insights to clients and senior managers, demonstrating strong communication skills.
Education
Bachelor of Business Administration - Marketing
Monash University
Melbourne, VIC12.2025
Skills
- - Communication: Excellent presentation and public speaking skills; professional business writing; bilingual (English & Mandarin)
- - Digital Marketing: Hands-on experience with Amazon Advertising Console (search & display ads), social media marketing, and SEO strategies
- - Data Analysis: Advanced Excel (PivotTables, VLOOKUP), Google Analytics; comfortable with Tableau for visualization
- - Technical: Proficient in Microsoft Office; familiar with Amazon Seller Central and Shopify
- - Project Management: Strong organizational skills; experience with Agile methodology in team projects
Websites
Timeline
Marketing Analytics Project
Monash University
02.2025 - 06.2025
Digital Marketing Intern
XYZ Digital Agency
06.2024 - 08.2024
Bachelor of Business Administration - Marketing
Monash University