Rajshree Mitruka
Melbourne
Summary
A visionary marketing communications graduate with diverse experience across communications, strong teamwork and customer service skills and proficiency in Microsoft and Adobe tools. Eager to join an organization where a bubbly, audience-focused personality can create impactful content and drive engagement.
Overview
2025
2025
years of professional experience
5
5
years of post-secondary education
Work History
Marketing Assistant
Del Corona & Scardigli Australia Pty. Ltd.
3 2024 - 9 2024
- Collaborated with National Marketing Manager to drive innovative marketing strategies for DCS Freight enhancing brand presence in Australian logistics sector
- Managed LinkedIn, Facebook and Instagram to boost engagement and expand digital reach
- Conducted competitor analysis and market research providing actionable insights to refine marketing strategies
- Assisted in identifying target customers and actively managed email communications to enhance lead engagement and customer acquisition
Communication & Marketing Intern
Australia India Institute
02.2024 - 06.2024
- Managed Instagram, LinkedIn and Twitter to expand digital presence and audience reach across Australia and India
- Created content for social media, podcast scripts, newsletters and speeches to boost brand engagement
- Supported community event planning with 150+ attendees, overseeing invitations and logistics
- Drafted press releases and coordinated with media to maximize coverage of company initiatives
- Researched industry trends and competitor activities to develop creative strategies for brand awareness and campaign ideas
Social Media Coordinator
Brunetti Classico
10.2022 - 12.2022
- Monitored online platforms to engage with customer enquiries and boost response times
- Curated Brunetti's social media during Christmas season, increasing brand visibility and digital presence across Melbourne
- Created and posted engaging content around Brunetti's Christmas offerings and Italian dining, driving follower growth and customer engagement
- Executed impactful social media campaigns on Instagram and Facebook, sparking viral reach and attracting new customers
Public Relations Trainee
Allison + Partners
09.2021 - 06.2022
- Coordinated events for Cartoon Network and WarnerMedia including Harry Potter 20th Anniversary and DC WarnerMedia Fandome 2021 to promote client products and services
- Conducted research for press releases, client proposals and media outreach
- Engaged influencers and supported execution of influencer marketing campaigns
- Drafted internal and external communications including press releases and newsletters
- Collaborated with teams to plan logistics and manage media relations for Qatar FIFA World Cup 2022 event
Social Media Coordinator
Vanilla Moon
04.2021 - 08.2021
- Created social media content with consistent content and tone.
- Developed strong online presence for clients through targeted social media strategies tailored to their unique needs.
- Expanded audience reach by identifying and connecting with key influencers in the industry.
Public Relations Intern
Musk PR
01.2021 - 04.2021
- Provided services to a portfolio of clients such as Jaipur Pink Panthers, Crowne Plaza Jaipur and LG
- Assisted in developing media strategies and campaigns for client needs.
- Managed media lists and relationships to secure valuable coverage opportunities for clients.
Content Writer
Simply Jaipur
07.2020 - 10.2020
- Developed and curated content for Simply Jaipur's online platforms to enhance brand communication.
- Hosted Simply Youth Brigade, leading live interviews with emerging artists to boost visibility and audience connection
- Authored and published "The Life Less Ordinary" in Simply Jaipur's August-September 2020 edition.
Education
Master of Arts (M.A.) - Marketing Communication
University of Melbourne
Melbourne, VIC 07.2022 - 08.2024
Bachelor of Arts (B.A.) - Mass Communication and Journalism
Manipal University Jaipur
Jaipur 08.2019 - 06.2022
Skills
Analytics and SEO
Content scheduling
Influencer outreach
Analyze trends
Digital content generation
Adobe Photoshop
InDesign
Lightroom
Campaign tracking
Problem-solving abilities
Multitasking Abilities
Attention to Detail
References
References available upon request
Timeline
Communication & Marketing Intern
Australia India Institute
02.2024 - 06.2024
Social Media Coordinator
Brunetti Classico
10.2022 - 12.2022
Master of Arts (M.A.) - Marketing Communication
University of Melbourne
07.2022 - 08.2024
Public Relations Trainee
Allison + Partners
09.2021 - 06.2022
Social Media Coordinator
Vanilla Moon
04.2021 - 08.2021
Public Relations Intern
Musk PR
01.2021 - 04.2021
Content Writer
Simply Jaipur
07.2020 - 10.2020
Bachelor of Arts (B.A.) - Mass Communication and Journalism
Manipal University Jaipur
08.2019 - 06.2022
Marketing Assistant
Del Corona & Scardigli Australia Pty. Ltd.
3 2024 - 9 2024
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