Summary
Overview
Work History
Education
Skills
Awards
What Sets Me Apart
Core Areas Of Expertise
Timeline
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Rebecca Florance

Victoria,Australia

Summary

Commercially astute and highly motivated Sales and Business Development leader with over 26 years of success driving revenue growth, expanding market share, and building enduring client partnerships across corporate, clinical, and wellbeing sectors. Recognised for consistently exceeding commercial targets and delivering measurable outcomes, I bring extensive expertise in strategic account management, client retention, and business transformation. My long‑term tenure within global organisations demonstrates resilience, loyalty, and continued relevance in evolving markets. With my experience across Client Relationship Management, Senior Account Management and Business‑Development, I combine strategy with action—driving territory expansion, cultivating trusted relationships, and converting opportunities into lasting commercial success. Passionate about brand building & innovation I’m known for creating strategies that deliver tangible outcomes: increased revenue, client loyalty, and scalable business growth.

Overview

2026
2026
years of professional experience

Work History

Senior Account Executive / Senior Account Manager – Corporate Key Accounts

Cimpress / Vista
01.2022 - Current

Achieved 30-40 % year‑on‑year revenue growth and improved renewal rates through proactive account planning.

  • Strengthened C‑suite relationships and introduced integrated commercial solutions enhancing client satisfaction.
  • Directed strategic management of multimillion-dollar corporate portfolios, resulting in sustained growth.
  • Collaborated with marketing and operations to implement campaigns that increased client visibility and conversion rates.

Business Development Account Manager

Intraceuticals
VIC/TAS
01.2019 - 01.2022
  • Surpassed sales targets consistently over three consecutive years.
  • Expanded territory coverage by 40% and achieved high client retention rates.
  • Implemented training-led growth programs, increasing average client order value by 25%.
  • Provided data-driven insights from market analytics to support national roll-out initiatives.
  • In clinic training and device demos – leading to increased product sales and new business acquisitions.

Senior Business Development Account Manager

Dermalogica
01.2011 - 01.2019
  • Managed 150+ active accounts and lifted regional revenue by 35 % YoY.
  • Achieved national distinction for outstanding performance in business development.
  • Cultivated a high velocity pipeline of new business opportunities through cold outreach and strategic market positioning, orchestrating brand advocacy
  • Educated stakeholders on new products, successfully launching multiple product lines.
  • Mentored junior team members, resulting in a 20% increase in territory performance.

Sales Consultant / Corporate Account Manager

Vodafone Australia
01.1997 - 01.2011
  • Achieved or exceeded targets across corporate and consumer sectors.
  • Established long-standing relationships that generated consistent revenue and fostered client growth.
  • Reduced churn by providing personalised solutions and dedicated account support.
  • Recognised with the company’s Highest Performance Rating (2010).

Other experiences -Medical Devices 

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  • Opened new business streams across medical‑device, healthcare, and beauty sectors, driving 40% revenue growth.
  • Built enduring relationships with healthcare providers and practitioners, expanding product adoption and increasing market share.
  • Collaborated with education team to deliver clinical training and demonstrations, boosting user confidence.
  • Introduced tailored go‑to‑market and worked with internal stakeholders with education strategies that enhanced regional brand awareness
  • Established referral program to increase brand visibility and foster community engagement.

Education

Certificate IV - Retail Management

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Postgraduate Qualification -

Dermal Institute

Postgraduate Product & Device Assessment Training -

Intraceuticals & Dermalogica

Skills

  • Key-Account Management
  • Business Development
  • Revenue Growth
  • Sales Leadership
  • Pipeline Development
  • Contract Negotiation
  • Client Retention
  • Upselling
  • Cross-Selling
  • Territory Expansion
  • Market Penetration
  • Healthcare Partnership Development
  • Clinical Partnership Development
  • Stakeholder Engagement
  • Strategic Management
  • Competitive Analysis
  • Brand Positioning
  • Consultative Selling
  • Solution-Based Selling
  • Coaching
  • Team Leadership
  • Mentorship

Awards

  • Top Performance Award, Vodafone Australia, Highest national rating for exceeding KPIs.
  • National & International Awards, Dermalogica Australia, Continuous top‑tier results and brand growth.
  • Leadership & Mentorship, Recognized for developing sales talent into high performers.

What Sets Me Apart

  • Longevity & Consistency: 26+ years across leading brands, delivering sustained results.
  • Cross‑Sector Expertise: Corporate B2B & B2C | Clinical Aesthetics & Devices | Wellbeing | Telecoms.
  • Performance Excellence: History of outperforming targets, driving territory expansion and growth.
  • Partnership Driven: Trusted for building loyal client bases and long‑term strategic alliances.

Core Areas Of Expertise

  • Business Development & Revenue Growth
  • Strategic & Key‑Account Management
  • Pipeline Development & Sales Leadership
  • Clinical & Healthcare Partnership Development
  • Contract Negotiation & Stakeholder Engagement
  • Client Retention | Upselling | Cross‑Selling
  • Territory Expansion | Market Penetration
  • Coaching | Team Leadership | Mentorship
  • Consultative & Solution‑Based Selling
  • Competitive Analysis & Brand Positioning

Timeline

Senior Account Executive / Senior Account Manager – Corporate Key Accounts

Cimpress / Vista
01.2022 - Current

Business Development Account Manager

Intraceuticals
01.2019 - 01.2022

Senior Business Development Account Manager

Dermalogica
01.2011 - 01.2019

Sales Consultant / Corporate Account Manager

Vodafone Australia
01.1997 - 01.2011

Other experiences -Medical Devices 

-

Certificate IV - Retail Management

-

Postgraduate Qualification -

Dermal Institute

Postgraduate Product & Device Assessment Training -

Intraceuticals & Dermalogica
Rebecca Florance