Summary
Work History
Skills
Accomplishments
Timeline
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REECE SCHLEICHER

REECE SCHLEICHER

Melbourne,Australia

Summary

Experienced fitness leader with 15+ years in the health and fitness industry, including founding, scaling, and successfully exiting a strength-focused group training facility. Proven track record in sales management, team leadership, and driving revenue growth through structured sales processes, paid advertising, and consultation conversions.

Strong operational background with hands-on experience managing staff, marketing, and performance targets. Skilled in creating local business partnerships to drive membership growth.

I recently returned to Melbourne after 12 months of international travel and am now focused on contributing to a growth-focused organisation where I can lead from the front, build a high-performance culture, and deliver both strong commercial results and exceptional member experiences.

Work History

Director & Head Trainer

Uplift Training and Performance
Richmond, VIC
2019 - 2024
  • Founded, scaled, and successfully sold performance-based training facility
  • Designed and delivered structured 12–16 week transformation programs
  • Programmed and led group training sessions with up to 24 members per class
  • Implemented scalable coaching systems to maintain quality delivery across large groups
  • Generated qualified leads through paid advertising campaigns
  • Built consultation-based sales framework converting prospects into high-value coaching clients
  • Sold premium PT and online & group coaching packages
  • Managed full business operations, including marketing, sales, recruitment, onboarding, retention, and performance tracking
  • Built strong referral pipeline driven by measurable client outcomes

Studio Manager

BFT Hawthorn & Exhibition St
Melbourne, VIC
2019 - 2020
  • Led national record-breaking 4-week presale campaign
  • Managed marketing execution and sales performance
  • Closed high-volume foundation memberships and PT packages
  • Oversaw coaching team, onboarding systems, and retention tracking
  • Maintained high-performance training standards across the facili

Personal Trainer

Goodlife Essendon/Docklands
Docklands, VIC
2013 - 2019
  • Ran discovery and transformation-focused consultations for clients
  • Developed accountability systems to support long-term client results and enhance retention
  • Utilised client transformations to drive referrals and successfully upsell additional packages
  • Sold high-value PT packages up to $3,000
  • Sourced and built relationships with prospective clients through direct outreach

Membership Consultant

Fitness First
Holmesglen, VIC
2012 - 2013
  • Sold memberships and upsold PT packages to exceed sales targets by identifying client needs
  • Generated and qualified leads to convert prospects into committed clients, enhancing client engagement
  • Conducted goal-oriented consultations to align client objectives with tailored packages, driving client satisfaction
  • Built rapport and trust to improve retention and referral rates

Skills

  • Gym Operations
  • Team Recruitment & Staff Development
  • Paid Advertising & Local Lead Generation
  • Consultation & Objection Handling
  • Client Retention & Referral Systems
  • Fitness Sales ($1k–$5k)
  • CRM & Pipeline Management
  • 12–16 Week Transformation Systems
  • Weight Loss, Fat Loss & Muscle Gain Programming
  • Group Training (Up to 36 Per Class)
  • Semi-Private & 1:1 Coaching Models

Accomplishments

National Pre-Sale Record for BFT Training.

Timeline

Director & Head Trainer

Uplift Training and Performance
2019 - 2024

Studio Manager

BFT Hawthorn & Exhibition St
2019 - 2020

Personal Trainer

Goodlife Essendon/Docklands
2013 - 2019

Membership Consultant

Fitness First
2012 - 2013

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REECE SCHLEICHER