Riley Lucashenko

Lead Sales Agent and Interior Designer with a proven track record of developing and executing sales strategies that maximise seller outcomes and accelerate time-to-sale. I lead end-to-end residential transactions—managing every stage from initial client consultation and pricing strategy through to negotiation, settlement and post-sale relationship management. By combining rigorous market analysis with relationship-driven negotiation and design-led presentation, I consistently deliver tailored solutions that protect client interests, improve sale outcomes and build long-term referral pipelines.

In my day-to-day role I conduct detailed seller and buyer consultations, prepare Comparative Market Analyses (CMAs) and advise on pricing, presentation and vendor terms. I manage property preparation, coordinating professional photography, floor plans, virtual tours and staging to ensure listings perform strongly across portals and social channels. I also develop bespoke marketing plans—leveraging targeted digital advertising, email nurture sequences, social content and premium portal placements—to maximise exposure and attract qualified buyers quickly.

On the negotiation and transaction side, I prepare and present offers, lead counter-offer strategy sessions, and resolve conflicts while protecting contractual and financial interests. I coordinate closely with lenders, conveyancers, building and pest inspectors, and settlement agents to ensure conditional periods are met and settlements complete on schedule. I maintain meticulous records in CRM and transaction platforms, track KPIs, and continuously refine processes to reduce days on market and improve conversion rates.

As a team lead agent, I prioritised exceptional client communication—providing regular progress updates, clear advice under stress, and proactive problem-solving—to achieve high satisfaction ratings and a dependable referral stream.

Key duties and accountabilities:

• Conduct seller and buyer consultations; prepare CMAs and recommend pricing strategies
• Create and execute listing marketing plans: staging, professional photography, floorplans, virtual tours and copywriting
• Plan and run targeted digital campaigns (Facebook/Instagram Ads, email marketing) and manage premium portal listings
• Host open homes, private inspections and buyer walkthroughs; qualify leads and manage showings
• Prepare, present and negotiate offers and counter-offers; advise clients on terms and strategy
• Coordinate contract-to-settlement activities: inspections, finance liaison, conveyancing and settlement scheduling
• Maintain and update CRM and transaction platforms; track pipeline and performance metrics
• Mentor junior agents, manage lead allocation and support sales training and process improvements
• Deliver post-settlement client care to secure reviews, testimonials and referral business
• Ensure compliance with local real estate legislation and brokerage policies