Rinal Mishra
Sydney,NSW
Summary
Experienced Data Analytics professional with 8+ years in advanced analytics, MMM modeling, and forecasting. Skilled in statistical analysis, demand planning, and promotional analytics for global B2C and B2B clients.
MBA in Marketing with a strong focus on delivering impactful data-driven insights. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
7
7
years of professional experience
Work History
Senior Data Analyst
Dentsu Media
05.2023
- Working on Forecasting and demand planning for Insurance business, Mobile business, and ecom business in Australia including media mix model
- Individually Managed multiple projects and clients for analytical requests, forecasting work, ad-hoc requests on sales and revenue analysis, competitor analysis
- Working on the Dataorama dashboard for cross-media analysis and to understand overall media performance
- Worked on the regression model and Time series analysis for Planning MMM strategy for insurance and mobile business.
Senior Manager Media Analytics
Kantar Insights
04.2022 - 10.2022
- Individually Managing projects and internal stakeholders & Involved in the Training and supervision of Junior team member
- Working on Power BI & SQL dashboard with global norms of cross-media to understand overall media performance with global market
- Worked on the regression model, Factor analysis, and multimedia analysis for all media analysis
- Started as Manager of media analytics and got promoted to Senior Manager of media analytics in April 2022.
Manager Media Analytics
Kantar Insights
07.2019 - 03.2022
- Statistical modeling method to build a regression model to analyze media performance on KPI and the calculating impact of each media
- Worked on Market research survey data for brand campaign analysis and calculating the impact of media activity and performance
- Trained on research and analytics combination and how media consumption and research places for that
- Worked with globally all regions and across all categories like FMCG, Retail, e-commerce, electronics, alcohol, and many more
- Through media analysis helping the sales team reallocation for media spends.
Senior Analyst
eClerx Services
11.2017 - 07.2019
- Worked on Exploratory data analysis with VBA, R, SQL, and Tableau
- Worked on demand phasing for a Digital marketing platform, Trained on demand forecasting model with Time series modeling for Digital Marketing
- Worked on Print promotion analytics
- In the advanced analytical field for predictive modeling for Dell Marketing team US & Canada region
- Helping the sales team on analyzing B2B and B2C business deals and promotions for better demand planning in the next quarter.
Business Analyst
TATA Consultancy Services
06.2015 - 07.2017
- Delivered projects using 'Regression Modeling' of historical data
- Worked as MMM modeler for marketing effectiveness team
- Finding effects of different media campaigns including TV, Digital, and offline media on sales
- Calculating the revenue and effectiveness of the media campaigns and ad stock of those with synergy effect and saturation of that media for investment budget, Response Curve Analysis and Marketing planner
- Have worked on Nielsen data for the FMCG sector for European region.
Education
MBA - MARKETING
Gujarat Technological University
Ahmedabad, India05.2015
BBA - MARKETING
Veer Narmad South Gujarat Univercity
Surat, India05.2013
Skills
- Advanced analytics with Statistical data analysis
- Predictive analysis & forecasting for Demand phasing
- Market research data used for statistical methods to build cross-media model
- Effective MMM modeler, Marketing effectiveness, Promotion optimization, and Business Insights
- Good communication skills leveraged for effectively and directly managing Client/Stakeholders
- Quick learner, Sharp analytical skills leveraged to make astute Business Decisions
- Strong determination to take-upon challenges & successful Implementation of decisions
- Time management & Stress/Pressure management skills leveraged to efficiently work with any size of the team
- Ability to pick up a technical skill abruptly and apply it within a short time frame so quick learner
- R Programming
- Advanced analytics
- Statistical modeling
- SQL and Databases
- Predictive modeling
- VBA
- Power BI
- SPSS
- MS PowerPoint
- Dataorama
- Advanced Excel
- Forecasting and planning
- Tableau Software
Accomplishments
- 2 time winner of the eClerx Hackathon in Feb 2018 and March 2019 respectively
- Won several times monthly best performer from TCS, Developed new business Strategies for client in September 2016 (TCS)
- Got Star performer award for delighting clients with outstanding performance and also got several appreciation from client for excellent work and business analysis in March 2017 (TCS)
- Special Areas of Interest: Statistical modeling, MMM modeling, Regression Analysis, Strategic planning and budgeting, forecasting, Promotional analytics & Time series modeling
Languages
English
Hindi
Gujarati
Timeline
Senior Data Analyst
Dentsu Media
05.2023
Senior Manager Media Analytics
Kantar Insights
04.2022 - 10.2022
Manager Media Analytics
Kantar Insights
07.2019 - 03.2022
Senior Analyst
eClerx Services
11.2017 - 07.2019
Business Analyst
TATA Consultancy Services
06.2015 - 07.2017
MBA - MARKETING
Gujarat Technological University
BBA - MARKETING
Veer Narmad South Gujarat Univercity
Analyticalproficiency
Knowledge of performing Data analysis with Finance, Sales data, MMM modeling, Price & promotion data, Market research technique, Statistical modeling, Cross-media analysis, Print promotional analytics, AB testing, Time series modeling (Beginner), Factor analysis (Beginner), Regression Analysis, Exploratory Data analysis, Forecasting & demand planning
Personal Information
- Date of Birth: 04/26/1993
- Nationality: Indian
Analyticalproficiency
Knowledge of performing Data analysis with Finance, Sales data, MMM modeling, Price & promotion data, Market research technique, Statistical modeling, Cross-media analysis, Print promotional analytics, AB testing, Time series modeling (Beginner), Factor analysis (Beginner), Regression Analysis, Exploratory Data analysis, Forecasting & demand planning
Personal Information
- Date of Birth: 04/26/1993
- Nationality: Indian
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