Robert Mikhail
Mount Waverley ,Australia
Summary
Dynamic leader with a proven track record in franchise growth and strategic execution, notably at Cosmetic Avenue and MySkin Laser Clinics. Excelled in business development, achieving over 40% growth at Roche Diagnostics. Skilled in marketing leadership and team development, consistently surpassing sales targets and driving brand recognition.
Overview
16
16
years of professional experience
Work History
Co-Founder & Director
Cosmetic Avenue
Melbourne, Australia
01.2016 - Current
- Company Overview: Co-founded Cosmetic Avenue, now recognized as a leader in cosmetic surgery and non-surgical aesthetic treatments across Victoria
- Expanded the business to multiple locations, offering comprehensive services including cosmetic surgery, injectables, and advanced skin treatments
- Positioned Cosmetic Avenue as one of Australia’s highest-rated clinics on Google, achieving a 4.9+ star rating across thousands of reviews
- Created a boutique client experience, including personalized consultations, bespoke treatment plans, and elevated service standards
- Led the development of new service offerings, such as skin memberships, microneedling, exosome therapy, and body contouring
- Transitioned from a 50/50 co-ownership model to a 100% franchise model, implementing a structured franchise support program covering recruitment, training, marketing, and operations
- Introduced unique branding initiatives, such as in-clinic digital displays and a signature clinic scent, enhancing the client experience
- Co-founded Cosmetic Avenue, now recognized as a leader in cosmetic surgery and non-surgical aesthetic treatments across Victoria
- Key Achievements: Scaled the business to become one of Victoria’s top cosmetic providers, with consistent double-digit revenue growth
- Launched and grew the Cosmetic Avenue franchise model, attracting high levels of interest and driving business expansion
- Achieved significant brand recognition and industry leadership through targeted marketing and operational excellence
Co-Founder
MySkin Laser Clinics
Melbourne, Australia
01.2010 - 01.2019
- Company Overview: Co-founded MySkin Laser Clinics, growing the business from a single location to 9 successful clinics across Victoria
- Focused on delivering high-quality laser hair removal, skin rejuvenation, and advanced skincare solutions
- Managed all aspects of business operations, including site selection, fit-outs, recruitment, staff training, marketing, and daily operations
- Built strategic partnerships with leading equipment and product suppliers, ensuring access to state-of-the-art laser technology
- Developed and implemented a client rewards and referral program, resulting in increased client acquisition and retention
- Oversaw the successful sale and transition of the business in 2019
- Co-founded MySkin Laser Clinics, growing the business from a single location to 9 successful clinics across Victoria
- Key Achievements: Achieved consistent double-digit revenue growth and built a client base of over 50,000 active customers
- Positioned MySkin as a trusted brand known for excellent results, client satisfaction, and industry-leading technology
- Successfully negotiated and secured supplier partnerships, keeping the clinics at the forefront of industry advancements
Territory Manager – Point of Care (Cardiology & Vascular Products)
Roche Diagnostics
, Australia
02.2009 - 11.2018
- Company Overview: Managed and grew Roche’s Point of Care product portfolio, focusing on cardiology, vascular, and pathology solutions
- Specialized in promoting CoaguChek and Accutrend Plus systems for INR monitoring, cholesterol, and glucose testing in hospitals and clinics
- Built strong relationships with Cardiologists, Vascular Surgeons, GPs, and Nursing Directors, resulting in widespread adoption of Roche’s devices
- Conducted in-services and workshops to educate healthcare professionals on proper product use and integration
- Managed and grew Roche’s Point of Care product portfolio, focusing on cardiology, vascular, and pathology solutions
- Key Achievements: Displaced a major competitor and drove adoption of Roche’s Point of Care systems across key hospitals, achieving 40%+ annual growth
- Held the record for largest single transaction sale in Australia (100 Accutrend Plus and 60 CoaguChek units in one order)
- Consistently exceeded sales targets, contributing to Roche’s national revenue growth
Education
Diploma of Building and Construction (Building) -
Capital Training Institute Pty Ltd
01.2013
Certificate IV in Building and Construction (Building) -
Capital Training Institute Pty Ltd
01.2012
Bachelor of Science - Pharmacology/Physiology
Monash University
Clayton01.2005
Certificate IV in Disability and Community Service Work -
Certificate III in Retail Operations -
Skills
- Business Development
- Franchise Growth
- Franchise Management
- Sales Leadership
- Marketing Leadership
- Client Experience Optimization
- Team Leadership
- Team Development
- Strategic Planning
- Strategic Execution
- MS Office Suite
- CRM Software
- Marketing Software
- Technical Troubleshooting
- Data Analysis
- Project management
- Sales strategy
- Staff management
Hobbies and Interests
- Music
- Sport & Fitness
- Photography
Professionalreferees
Available upon request
Professional Development
- KRAUTHAMMER – Negotiation & Influencing Audience
- HATHWAITE – Spin Selling
- First Aid Level I & II, Administration of Medication, Fire Safety Training, Leadership & Mentoring
References
References available upon request.
Timeline
Co-Founder & Director
Cosmetic Avenue
01.2016 - Current
Co-Founder
MySkin Laser Clinics
01.2010 - 01.2019
Territory Manager – Point of Care (Cardiology & Vascular Products)
Roche Diagnostics
02.2009 - 11.2018
Diploma of Building and Construction (Building) -
Capital Training Institute Pty Ltd
Certificate IV in Building and Construction (Building) -
Capital Training Institute Pty Ltd
Bachelor of Science - Pharmacology/Physiology
Monash University
Certificate IV in Disability and Community Service Work -
Certificate III in Retail Operations -
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