Summary
Work History
Education
Skills
Languages
Timeline
Generic

Rod Halliday

Casula,NSW

Summary

Dynamic and results-driven professional with extensive experience at Australia’s leading advertising agencies, excelling in crafting compelling campaigns and leading creative teams. Proven expertise in time management and customer service, driving successful marketing campaigns that enhance brand visibility and engagement. Adept at mentoring talent and fostering collaboration to achieve strategic objectives.

Work History

Manager, Media, Advertising and Promotions

Countrylink and CitryRail
1989 - 1997
  • Managed a fast-pace office liaising with the CEO, the Minister For Transport Office and all media.
  • Self-motivated, with a strong sense of personal responsibility.
  • Proved successful working within tight deadlines and a fast-paced environment.
  • Excellent communication skills, both verbal and written with media releases, speeches and advertising.
  • Demonstrated strong organizational and time management skills while managing multiple projects.
  • Worked effectively in fast-paced environments.

Senior Copywriter

M & C Saatchi
2001 - 2003
  • Crafted compelling copy for integrated marketing campaigns, enhancing brand messaging across digital platforms for clients like Optus, NRMA Insurance Group, Woolworths and QANTAS.
  • Collaborated with cross-functional teams to develop creative concepts that align with client objectives.
  • Led brainstorming sessions, fostering innovative ideas to elevate campaign effectiveness and audience engagement.
  • Mentored junior copywriters, providing feedback and guidance on content development and style consistency.

Franchisee

Bakers Delight
2010 - 2025
  • Managed daily operations, ensuring product quality and consistency across all bakery items.
  • Trained and mentored team members on best practices for food safety and customer service.
  • Implemented inventory control measures to reduce waste and optimize stock levels.
  • Developed promotional strategies to increase foot traffic and enhance brand visibility in the community.
  • Oversaw financial management, including budgeting and expense tracking for operational efficiency.
  • Ensured compliance with all franchisor requirements, maintaining high standards in product quality and customer service.
  • Expanded market reach through strategic partnerships with local businesses, resulting in mutually beneficial collaborations that drove increased sales volume for both parties involved.

Senior Copywriter

Clemenger BBDO
2003 - 2006
  • Conducted market research to inform strategic copy direction, ensuring relevance to target demographics for clients like Visa, BlueScope Steel, The Australian and Mitsubishi.
  • Enhanced brand messaging by developing creative and engaging copy for various marketing materials.
  • Produced original, creative content for promotional advertisements and marketing materials.
  • Created content for websites and online publications.

Senior Copywriter

George Patterson Bates
1997 - 2001
  • Crafted compelling copy for integrated marketing campaigns, enhancing brand messaging across digital platforms for clients like Optus, The Daily Telegraph, Mirvac, Hyundai and Arnott.
  • Mentored junior copywriters, providing feedback and guidance on content development and style consistency.
  • Created content for websites and online publications.

Education

Associate Diploma In Advertising -

Sydney Institute Of Technology

No Degree - AWARD School

University of Sydney
Sydney, New South Wales, NSW

Skills

  • Customer service
  • Team leadership
  • Time management
  • Decision-making
  • Verbal and written communication
  • Staff management
  • Clear communication
  • Teamwork and collaboration
  • Interpersonal relations

Languages

English
Full Professional
Slovak
Professional Working

Timeline

Manager, Media, Advertising and Promotions

Countrylink and CitryRail
1989 - 1997

Senior Copywriter

M & C Saatchi
2001 - 2003

Franchisee

Bakers Delight
2010 - 2025

Senior Copywriter

Clemenger BBDO
2003 - 2006

Senior Copywriter

George Patterson Bates
1997 - 2001

Associate Diploma In Advertising -

Sydney Institute Of Technology

No Degree - AWARD School

University of Sydney

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Rod Halliday