Rolyn Mae Tomarong
Brisbane,Australia
Summary
A retail professional with solid experience in Sales, Network and Marketing functions in Oil & Gas Downstream - Fuels and Non Fuels portfolio ( Lubricants, Convenience Retail and Alliances) with track record commercial delivery doing leadership roles in various strategic and operational capabilities. Currently on a professional development break to pursue my MBA at the University of Queensland, Australia.
Experienced leader with strong background in guiding teams, managing complex projects, and achieving strategic objectives. Excels in developing efficient processes, ensuring high standards, and aligning efforts with organizational goals. Known for collaborative approach and commitment to excellence.
Overview
22
22
years of professional experience
1
1
Certification
Work History
Country Head of Non Fuels Retail ( Lubricants, Convenience Retail and Alliances)
Shell Mobility Philippines
01.2021 - 02.2024
- Key Member of the Mobility Leadership Team
- Managed the Non Fuels Retail (NFR) portfolio of Mobility (Retail) business of Shell Philippines, comprising the Lubricants, Convenience Retail and Alliances segments in its 1,200 retail sites in the country
- Delivered profitability growth at 3-year CAGR of 21% across entire portfolio, implementing accelerated growth agenda for Non Fuels Retail, leading a team of 10 of sales and marketing professionals responsible for CVP and PnL delivery
- Received the Asia Market of the Year Award as Top performing market (operating profit) for all Shell Asia NFR markets (2023), Global Ultimate Duo Award for Lubricants Growth, and received the Senior Vice President Award for Best Performance for Food Service category, with market doubling its category performance thru focused initiatives growing existing Deli2Go brand and launching Shell Café successfully in the market
- Executed the 'Raging Bull' growth acceleration strategy which guided the doubling the business agenda for Non Fuels Retail and led the organization’s execution of the growth pillars, namely: Develop Customer Offers, Grow Margin, Build Footprint, and Change the Operating Model
- The strategy guided the Mobility organization’s efforts to grow the business beyond fuels
Sales and Operations - District Manager for Visayas
Pilipinas Shell Petroleum Corporation
10.2019 - 12.2020
- Managed Visayas Region sales and operations at PnL dimension of US$ 50 M operating profit, managing network of 200 Shell retail sites, 5 Territory Managers as direct reports
- Managed Visayas sales and operations at time of pandemic, overseeing continued site operations despite challenging period
Global Network Deployment Manager
Pilipinas Shell Petroleum Corporation
05.2015 - 09.2019
- Managed the deployment efforts of respective retail network teams globally in executing Shell’s strategic plans with concentration of support in 8 Asia markets, namely: Hongkong, Singapore, Philippines, Malaysia, Indonesia, Thailand, India and Oman
- Co-led and managed the network planning and network capability development projects of Shell’s new growth markets in Asia, namely India and Indonesia, to achieve the acceleration of these markets’ new retail footprint
- As the program manager for the One-India network program, integrated efforts from respective Network Development, Real Estate, Engineering, Soil and Groundwater teams to support the growth objectives for India
- Managed key stakeholder relationships with Network Delivery Managers and GMs of the 8 Asia markets to advance the global retail network growth agenda
Senior Network Planner
Pilipinas Shell Petroleum Corporation
09.2011 - 04.2015
- Responsible for the network investment plan for the Philippines’ National Capital Region, managing retail site lifecycle from acquisition, renewal and disposal activities of sites in the network
- Delivered integrated market area masterplans to guide the retail network growth project execution such as building New to Industry Retail sites, lease renewal with site revitalization, knockdown rebuild projects
- Team lead role in Network Planning Team, as the most senior network planner in the group
Network Field Planner
Pilipinas Shell Petroleum Corporation
01.2009 - 08.2011
- Managed and executed the Visayas and Mindanao regions’ network masterplans delivering retail footprint growth in the two regions for both company owned and dealer owned retail platforms
- Received the Vice President Award for initiative on capex light model of New To industry company owned retail sites, together with Engineering and Real Estate colleagues in the market
- This initiative was global best practice and replicated in several markets
Territory Manager - Retail Sales and Operations
Shell U.K. Limited
01.2007 - 12.2008
- Managed territory PnL in Shell UK territory, with a crossposting assignment in Shell United Kingdom
- Managed sales and operations for network of retail sites in Chester, North Wales and Wirral areas, working with a cluster of Shell retailers (business partners) operating the Shell sites in these areas
Territory Manager
Pilipinas Shell Petroleum Corporation
10.2002 - 12.2006
- Managed PnL, retailer relationships and sales and operations of 4 sales territories in Visayas and Mindanao, Philippines, with average tenure of 1 year for each of the 4 territories
- Received the Crystal Award in 2003 for outstanding performance, one of the top Territory Managers in the Philippines, in terms of territory profitability growth
- Joined Shell under G- Scheme (Shell Graduate program)
Sales Representative
Glaxo Smithkline Corporation
01.2002 - 09.2002
- Managed client relationships with medical practitioners in Cebu market, promote sales of pharmaceutical products
- Received sales award for Team Girolami for outstanding sales performance
Education
MBA -
University of Queensland
Brisbane, QLD07-2025
Postgraduate Diploma in Urban and Regional Planning - Environmental Planner
University of The Philippines Diliman
04-2013
Bachelor of Business Management
University of The Philippines
University Of The Philippines In The Visayas 04-2000
Skills
- Friendly, positive attitude
- Collaborative Team Engagement
- Problem-solving
- Flexible and adaptable
Certification
- Lean Six Sigma – Green Belt, 01/01/13
- Women in Shell Leadership Program, 01/01/19
- LEAD (Leading to Engage and Deliver), 01/01/22
- Executive Education: Marketing Leadership Northwestern - Kellogg School of Management, 07/01/22
Languages
Filipino
English
Timeline
Country Head of Non Fuels Retail ( Lubricants, Convenience Retail and Alliances)
Shell Mobility Philippines
01.2021 - 02.2024
Sales and Operations - District Manager for Visayas
Pilipinas Shell Petroleum Corporation
10.2019 - 12.2020
Global Network Deployment Manager
Pilipinas Shell Petroleum Corporation
05.2015 - 09.2019
Senior Network Planner
Pilipinas Shell Petroleum Corporation
09.2011 - 04.2015
Network Field Planner
Pilipinas Shell Petroleum Corporation
01.2009 - 08.2011
Territory Manager - Retail Sales and Operations
Shell U.K. Limited
01.2007 - 12.2008
Territory Manager
Pilipinas Shell Petroleum Corporation
10.2002 - 12.2006
Sales Representative
Glaxo Smithkline Corporation
01.2002 - 09.2002
- Lean Six Sigma – Green Belt, 01/01/13
- Women in Shell Leadership Program, 01/01/19
- LEAD (Leading to Engage and Deliver), 01/01/22
- Executive Education: Marketing Leadership Northwestern - Kellogg School of Management, 07/01/22
MBA -
University of Queensland
Postgraduate Diploma in Urban and Regional Planning - Environmental Planner
University of The Philippines Diliman
Bachelor of Business Management
University of The Philippines
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