Experienced business and operations professional with a background in franchise management and sports venue leadership. Skilled in strategic partnerships, revenue growth, and relationship building, with proven ability to manage budgets, negotiate vendor terms, and support profitable outcomes. Known for clear communication and strong customer focus.
Work History
Fitness Franchisee - Plus Fitness
14 Years 2 Months
EFM PTY LTD | 08.2012 - Current
Managed daily store performance, staff scheduling, and customer service delivery.
Implemented local sales initiatives to strengthen revenue and franchise visibility.
Monitored stock levels, ordering processes, and supplier coordination for smooth operations.
Operated franchise business in line with brand standards, policies, and operational procedures.
Reviewed financial results, controlled expenses, and supported profitability goals.
Built strong relationships with suppliers, negotiating favorable terms and ensuring timely delivery of products and services.
Senior Sports Manager
2 Years 11 Months
West HQ | 11.2022 - 10.2025
Coordinated daily sports venue operations, ensuring smooth facility access and service delivery.
Managed event bookings, schedules, and venue allocations with consistent accuracy.
Trained front-line staff on procedures, customer service standards, and operational systems.
Monitored safety compliance, escalating hazards and maintaining incident response processes.
Liaised with members, contractors, and stakeholders to resolve issues promptly.
Built strong relationships with local businesses to secure sponsorships and partnerships for the organization.
Developed successful marketing campaigns to promote events and increase ticket sales.
Coordinated travel arrangements for teams, ensuring efficient transportation and accommodations during away games.
Managed budgets for sports programs, ensuring proper allocation of funds for equipment and facilities.
Championed athlete wellness initiatives such as mental health support services.
Negotiated contracts with vendors, securing favorable terms and cost savings for the organization.
Cultivated strong relationships with customers to build loyalty and repeat business.
Developed partnerships with external vendors and suppliers to obtain quality products and services.
Developed and implemented marketing strategies to increase customer engagement and drive revenue.
Conducted research and analysis of market trends to determine potential opportunities for growth.
Recreation Sports Manager
3 Years 10 Months
Penrith City Council | 01.2019 - 11.2022
Led sports facility operations, aligning programs with council recreation objectives and community participation goals.
Managed venue bookings, allocations, and seasonal sport scheduling to optimise facility utilisation.
Coordinated maintenance, safety inspections, and compliance actions across sport and recreation assets.
Built strong relationships with clubs, schools, and community groups to support inclusive sport delivery.
Resolved customer and stakeholder issues promptly, maintaining service standards and positive community outcomes.
Implemented data-driven analysis tools to evaluate player performance and inform coaching decisions.
Oversaw coach salaries, pay rates and all other program budget aspects.
Coordinated with other entertainment venues to create joint promotional events.
Cultivated strong relationships with customers to build loyalty and repeat business.
Developed and implemented marketing strategies to increase customer engagement and drive revenue.
Operations Manager UWS
3 Years 9 Months
Western Sydney University | 04.2015 - 01.2019
Led operational planning, aligning resources with campus priorities and service standards.
Managed cross-functional teams to improve workflow efficiency and day-to-day service delivery.
Oversaw budgets, procurement, and vendor coordination for consistent operational support.
Implemented process improvements to strengthen compliance, accuracy, and reporting reliability.
Partnered with stakeholders to deliver responsive support and continuous operational improvement.
Developed and maintained relationships with external vendors and suppliers.
Implemented business strategies, increasing revenue, and effectively targeting new markets.
Negotiated price and service with customers and vendors to decrease expenses and increase profit.
Reduced operational risks while organizing data to forecast performance trends.
Education
Business Management - Bussiness Management
Macquarie University | Sydney, NSW | 08-2014
Professional Development Studies: Business Management
Franchisee Owner/BusinesManager / Customer Service at JFE Snow Fruit Franchising Inc /GZS Slice & ServeFranchisee Owner/BusinesManager / Customer Service at JFE Snow Fruit Franchising Inc /GZS Slice & Serve