Sarah Shelley
West Lakes Shore,Australia
Summary
Entrepreneur & Senior UX Designer with strong background in launching and scaling successful ventures. Skilled in strategic planning, business development, and financial management. Known for fostering team collaboration and consistently achieving high-impact results. Adept at adapting to changing market conditions and driving innovation.
Overview
5
5
years of professional experience
Work History
Founder & Director
Shelley Web Design
Remote
08.2020 - Current
- Delivered UX strategies for eCommerce and tech clients.
- Built accessible solutions using WCAG standards.
- Developed strong partnerships with other businesses to allow for collaboration and more significant opportunities for growth.
- Established a successful business by identifying market needs and developing innovative solutions.
- Delivered exceptional customer service by addressing client concerns promptly and effectively resolving issues.
- Led the strategic planning process to define business goals and ensure alignment across all departments.
- Oversaw financial management activities such as budgeting, forecasting, and cash flow monitoring for improved financial stability.
- Created and monitored promotional approaches to increase sales and profit levels.
- Developed key operational initiatives to drive and maintain substantial business growth.
- Ensured compliance with industry regulations while maintaining ethical business practices at all times.
UX/UI Designer
Stratton Finance
Remote | Melbourne, Australia
10.2021 - 04.2025
- Designed and optimized CRM experiences using Salesforce.
- Developed high-fidelity prototypes in Figma and led user testing.
- Applied WCAG 2.1 AA compliance across interfaces.
- Maintained and improved internal design systems.
- Enhanced user experience by conducting thorough research and creating intuitive wireframes for digital products.
- Identified and addressed usability issues through heuristic evaluations, leading to product refinements that better served user needs.
- Designed engaging visuals optimized for various devices, enhancing overall user experience across platforms.
- Conducted competitive analysis to identify UX/UI trends, incorporating best practices into product designs.
- Established style guides and pattern libraries to maintain consistency throughout product interfaces and branding materials.
- Improved website conversion rates through strategic placement of call-to-action elements within UI designs.
- Developed interactive prototypes to validate designs, leading to faster iteration cycles and improved final products.
- Implemented user testing methodologies, gathering valuable feedback that informed design improvements.
- Worked closely with developers to ensure seamless integration of visual assets within codebases, maintaining design integrity throughout implementation stages.
- Reduced project timelines by utilizing agile design processes, resulting in increased productivity without sacrificing quality.
- Utilized data-driven approaches when making design decisions, leveraging analytics insights to inform UI optimizations and enhancements.
UX/UI Designer (Contract)
Pepper Money
Remote
08.2023 - 10.2023
- Delivered interaction designs and animated prototypes.
- Mapped user flows, created wireframes, and QA-supported devs.
- Produced high-quality mockups for client approval during the iterative design process, saving time on revisions later down the line.
- Managed multiple design projects simultaneously, ensuring timely delivery within budget constraints.
Education
Techdegree - UX Design
Treehouse
Online09-2020
Techdegree - Full Stack JavaScript
Treehouse
Online05-2020
Skills
- Team leadership
- Strategic thinking
- Marketing
- Entrepreneurial and innovative
- Ethics and integrity
- Client engagement
- Strategic planning
- Visionary leadership
- Customer acquisition
- Team engagement
- Project management
Accomplishments
Alexa Champion (1 of 64 globally recognized developers) – Amazon (2020)
Timeline
UX/UI Designer (Contract)
Pepper Money
08.2023 - 10.2023
UX/UI Designer
Stratton Finance
10.2021 - 04.2025
Founder & Director
Shelley Web Design
08.2020 - Current
Techdegree - UX Design
Treehouse
Techdegree - Full Stack JavaScript
Treehouse