Shabeen Ashfak
Reservoir
Summary
Dynamic marketing leader with a proven track record at CyberCop™, driving brand visibility and customer engagement through strategic marketing and data-driven decision-making. Expert in advertising campaigns and CRM management, I excel in mentoring teams and optimizing performance, achieving significant improvements in campaign ROI and operational efficiency.
Marketing professional, driven and results-oriented, with extensive experience in creating and executing successful marketing campaigns. Known for fostering team collaboration and consistently achieving business goals. Equipped with strong analytical skills and adaptability to changing market dynamics.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Head of Marketing
CyberCop™
01.2019 - Current
- Led cross-functional teams to develop and execute comprehensive marketing strategies.
- Implemented data-driven decision-making processes to optimize campaign performance and ROI.
- Directed brand positioning efforts, enhancing market visibility and customer engagement.
- Mentored marketing staff, fostering professional growth and improving team collaboration.
Supply Chain Coordinator
Apple Inc.
01.2024 - 09.2025
- Coordinated supply chain activities to optimize inventory management and reduce lead times.
- Developed and maintained strong vendor relationships to ensure timely delivery of materials.
- Implemented process improvements that enhanced operational efficiency and reduced costs.
- Analyzed data trends to forecast demand, improving accuracy in procurement planning.
Sales Manager
Crystal Globe Pty Ltd
08.2019 - 01.2024
- Developed and implemented sales strategies to enhance market penetration and increase revenue.
- Led a team of sales representatives, providing coaching and mentorship to improve performance.
- Analyzed market trends and customer feedback to refine product offerings and marketing approaches.
- Established relationships with key clients, fostering long-term partnerships and loyalty.
Education
Google's Project Management Certificate - Project Management
Google
05-2025
BACHELOR OF CYBERSECURITY - Computer And Information Systems Security
La Trobe University
02-2023
Diploma of Information Technology - Information Technology
La Trobe University
02-2021
Associate of Applied Science - Machine Learning
Stanford University
03-2020
High School Diploma -
Scholastica
02-2018
Skills
- Advertising campaigns
- Mobile marketing
- CRM management
- Product marketing
- Creative direction
- Marketing analytics
- Media planning
- Customer segmentation
- Strategic marketing
- Positioning
- Online and mobile consumer marketing tools
- Publishing expertise
- Social media expert
- Digital marketing
- Public relations expert
Certification
- Certified Technologist, Australian Computer Society (ACS) - February 2023 - February 2024
Timeline
Supply Chain Coordinator
Apple Inc.
01.2024 - 09.2025
Sales Manager
Crystal Globe Pty Ltd
08.2019 - 01.2024
Head of Marketing
CyberCop™
01.2019 - Current
Google's Project Management Certificate - Project Management
Google
BACHELOR OF CYBERSECURITY - Computer And Information Systems Security
La Trobe University
Diploma of Information Technology - Information Technology
La Trobe University
Associate of Applied Science - Machine Learning
Stanford University
High School Diploma -
Scholastica
VETERAN CARD
VETERAN's ID number: VV011607
Recognition for serving in the Royal Australian Air Force (RAAF)
Rank: Air Commodore