Sherridan Scott
Melbourne,Victoria
Summary
Passionate and creative Visual Merchandising professional successful at representing consumer tastes and needs in retail market. Accurately assess competition and pursues effective ways to boost sales and reinforce client brands. People First Leader with high level skills in coaching and development, operational effectiveness and a strong understanding of business goals.
Overview
8
8
years of professional experience
Work History
Field Visual Merchandiser
Typo - Cotton On Group
2023.03 - Current
- Responsible for 10 stores including all flagship stores across the state.
- Working with store managers to implement new displays, promotions and store layout changes.
- Holding regular training calls with store and area management teams on new visual merchandising strategies.
- Established innovative approaches to store layout to optimize customer flow and sales potential.
- Evaluating store performance and making recommendations for changes to optimize sales.
- Coordinating with marketing and promotions teams to verify proper implementation of visual elements of display.
- Researching current trends in visual merchandising to create modern and attractive displays.
Global Flagship Store Manager
Typo - Cotton On Group
2022.08 - 2023.03
- $3M 3 Tier Flagship Store
- Managed between 20-40 store employees successfully in fast-paced environment.
- Coached and trained Assistant Store Manager and 3IC into Store Management roles.
- Worked with Global VM team to create floorplans and elevated Visual Merchandising customer experiences.
Flagship Store Manager
Typo - Cotton On Group
2021.08 - 2022.08
- $1M 2 tier Flagship store.
- Regularly support other store managers through coaching on Visual Merchandising standards and operational effectiveness.
- Lead a national Visual Merchandising call on Cadence and floorplanning.
Store Manager
Typo - Cotton On Group
2021.04 - 2021.08
- Awarded EOFY "Personal Leadership" award within State Store Management team for commitment to professional growth and development.
Outlet Store Manager
Typo - Cotton On Group
2020.10 - 2021.04
- Delivered high quality of visual execution standards through several stages of outlet strategy trial, providing regular trade feedback and collaborating with AM to create floorplans and merchandise store according to product liability lines and business focuses.
Assistant Store Manager
Typo - Cotton On Group
2020.02 - 2020.10
Print and Campaign Coordinator
Typo - Cotton On Group
2019.02 - 2019.04
- Responsible for coordination of Print Campaign and Marketing related materials - liaising with Marketing, Visual Merchandising and Merchandise teams to align on campaign signage, promotion price points and deliverable timeframes to stores.
- Using Adobe Suite programs - Photoshop and InDesign to create monthly campaign documents for in store teams.
- Proficiency in excels spreadsheet to allocate signage materials for all stores globally.
- Responsible for working back with printing company on costing and budgets.
Store Manager
Typo - Cotton On Group
2017.02 - 2018.02
Store Manager
Typo - Cotton On Group
2016.10 - 2017.02
Retail Team Member
Cotton On - Cotton On Group
2015.10 - 2016.10
Education
High School Diploma -
Georges River Campus
Oatley, NSW11.2010
Skills
- Visual Merchandising in Alignment with Brand Vision and Business Goals.
- Sales and Customer trend analysis.
- Interior and Exterior Displays.
- Window Displays.
- Space Planning.
- Merchandising Plan Creation.
- Adobe Suite - Photoshop, InDesign and Illustrator.
- Microsoft Excel.
- Coaching and Development in Visual Implementation
- Communication.
- Leadership Skills.
Timeline
Field Visual Merchandiser
Typo - Cotton On Group
2023.03 - Current
Global Flagship Store Manager
Typo - Cotton On Group
2022.08 - 2023.03
Flagship Store Manager
Typo - Cotton On Group
2021.08 - 2022.08
Store Manager
Typo - Cotton On Group
2021.04 - 2021.08
Outlet Store Manager
Typo - Cotton On Group
2020.10 - 2021.04
Assistant Store Manager
Typo - Cotton On Group
2020.02 - 2020.10
Print and Campaign Coordinator
Typo - Cotton On Group
2019.02 - 2019.04
Store Manager
Typo - Cotton On Group
2017.02 - 2018.02
Store Manager
Typo - Cotton On Group
2016.10 - 2017.02
Retail Team Member
Cotton On - Cotton On Group
2015.10 - 2016.10
High School Diploma -
Georges River Campus
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