Braydon Key McGraw
Carina,QLD
Summary
Dynamic visual merchandiser with a proven track record at Cotton On, skilled in creating compelling displays that enhance customer engagement. Adept in Adobe Suite and known for strong communication and problem-solving abilities, I excel in analyzing customer feedback to drive impactful merchandising strategies and seasonal displays.
Overview
11
11
years of professional experience
2
2
Certifications
Work History
Field Visual Merchandiser
Cotton On
Brisbane, Queensland
09.2024 - Current
- Designed engaging visual displays to enhance customer experience in retail environments.
- Trained staff on visual merchandising standards and best practices for brand consistency.
- Conducted regular store audits to assess visual presentation and maintain brand integrity.
- Analyzed customer feedback to improve visual merchandising tactics and store layouts.
- Organized store layout, fixtures and visual merchandising standards.
- Planned seasonal changes in store layouts, including decorations, props and other visuals.
Video Editor & Graphic Designer
Freelance
01.2021 - Current
- Using Adobe Suite to create content for social media (YouTube, Instagram).
- Managed multiple tasks simultaneously while meeting tight deadlines.
- Take on feedback to ensure the best design and image in relation to the brand.
- Continue to expand knowledge of software to ensure the best quality of content being generated.
- Stay up to date on trends and style for relevant creation.
- Edited raw footage into cohesive narratives using the Adobe Suite.
Department Manager
Cotton On CBD
Brisbane, Queensland
03.2022 - 09.2024
- Supervised daily operations and ensured adherence to company policies.
- Managed team schedules and assigned tasks to optimize workflow.
- Coordinated training programs to enhance employee skills and knowledge.
- Resolved customer complaints promptly and professionally in order to maintain good relationships with clients.
- Analyzed sales trends to determine effective merchandising strategies for various products.
- Trained and mentored junior staff on best practices in visual merchandising techniques.
Assistant Manager
Cotton On
Logan Hyperdome & Westfield Carindale
09.2020 - 03.2022
- Ensuring promotions and marketing are correctly displayed.
- Creating digital designs for advertising promotions.
- Updating and maintaining pricing and signage.
- Creating a rapport with customers and team members.
- Using effective forms of communication to update the team on current promotions.
- Using and completing transactions with the store's POS.
- Keeping up to date with specials, sales, and competitors' pricing.
- Creating visual merchandising experiences for customers.
- Running daily team meetings.
Property Management Trainee
Rent my Property
Carina Branch
07.2020 - 09.2020
- Drafting and updating tenancy agreements and contracts (ensuring all minor details are covered and represented correctly)
- Reading over tenant application forms and following up on missing details
- Contacting tenants in regards to agreements and applications
- Assisting in hosting open homes for rental properties (answering questions and helping potential tenants view the property)
- Creating detailed advertisements for properties when they become available
Sales Assistant
Bags to Go
Underwood
09.2019 - 07.2020
- Helped customers find specific products, answered questions, and offered product advice.
- Maintained cleanliness of the sales floor area at all times.
- Maintained inventory levels and organized merchandise displays effectively.
- Processed sales transactions accurately and efficiently at the register.
- Handled customer inquiries and resolved issues in a timely manner.
Store Person
Chemist Warehouse
Crestmead
06.2018 - 01.2019
- Assisted customers with product selection and inquiries.
- Maintained cleanliness and organization of store displays.
- Stocked shelves with merchandise following company guidelines.
- Collaborated with team to manage inventory levels effectively.
- Managed inventory levels to ensure product availability and minimize stockouts.
All Rounder
KFC
Hyperdome Food Court
03.2015 - 06.2018
- Promoted high customer satisfaction by resolving problems with knowledgeable and friendly service.
- Maintain the cleanliness of the kitchen (wash dishes, and clean the floors).
- Completed day-to-day duties accurately and efficiently.
- Worked successfully with diverse group of coworkers to accomplish goals and address issues related to our products and services.
Education
Certificate III - Information Technology
La Trobe University
Online10-2020
Secondary Education - Brisbane, Queensland
Mt Gravatt State High School
Brisbane, Queensland11.2017
Skills
- Clear communicator
- Excellent time management
- Strong knowledge of Adobe Suite (Premiere Pro, Photoshop, and InDesign)
- Proficient in the majority of Microsoft products (Excel, Word, PowerPoint)
- Willingness to learn and to teach others
- Visual merchandising
- Store layout design
- Customer feedback analysis
- Seasonal display planning
- Problem solving
- Attention to detail
- Sales expertise
- Seasonal displays
- In-store event promotion
- Retail sales campaigns
- Visual storytelling
- Creative vision
- Mannequin styling
- Staff training
- Customer service
- Critical thinking
- Display maintenance
Awards Acknowledgements
- Love What You Do Award, Cotton On QLD VM, 2025.
- ICT Leader, Sunnybank Primary School, 2012.
- Senior Mentor, Mt. Gravatt High School, 2016.
Certification
QLD Driver's License
Timeline
Field Visual Merchandiser
Cotton On
09.2024 - Current
Department Manager
Cotton On CBD
03.2022 - 09.2024
Video Editor & Graphic Designer
Freelance
01.2021 - Current
Assistant Manager
Cotton On
09.2020 - 03.2022
Property Management Trainee
Rent my Property
07.2020 - 09.2020
Sales Assistant
Bags to Go
09.2019 - 07.2020
Store Person
Chemist Warehouse
06.2018 - 01.2019
All Rounder
KFC
03.2015 - 06.2018
Certificate III - Information Technology
La Trobe University
Secondary Education - Brisbane, Queensland
Mt Gravatt State High School