Sila Ince
St Kilda,Australia
Summary
A highly organised and creative Senior Ecommerce Coordinator with over 4 years of experience in retail online site management and analysis. Proven track record of successfully implementing on-site merchandising strategies and campaigns to increase brand awareness, engagement and revenue. Experienced in utilising analytics and data to inform ecommerce decisions to result in optimised performance. Committed to providing innovative solutions to drive customer satisfaction and business growth.
Overview
5
5
years of professional experience
Work History
Senior Ecommerce Coordinator - Smiggle UK & ROI
The Just Group
08.2021 - Current
- Developed and maintained merchandising standards that increased conversion and improved the customer shopping experience across a catalogue of over 1200 SKU's
- Created a shopping strategy that contributed 23% of total Winter 2023 season sales
- Effectively merchandised products to maximise upsell and cross sell opportunities
- Identified potential opportunities in product assortment based on knowledge of merchandise, sales, and customer behaviour
- Drove sales, conversion and revenue by effectively merchandising products
- Managed and present daily, weekly, monthly and seasonal reporting and analysis
- Monitored and understood analytics as a driver of merchandising
- Configured and presented key sales and web metric performance to the business in daily, weekly and seasonal reviews.
- Identified and resolved technical issues affecting website performance, ensuring seamless user experience for customers browsing and making purchases.
Ecommerce Coordinator - Just Jeans AU & NZ
The Just Group
05.2021 - 08.2021
Digital Content Coordinator
David Jones (Contract)
04.2021 - 04.2021
- Developed ongoing strategies to optimize for email performance and conversions.
- Coordinated multiple simultaneous email campaigns from start to finish.
- Strategised and implemented email personalization and dynamic content.
- Supported new product launches or feature enhancements by crafting tailored communications that demonstrate unique value propositions.
- Coordinated promotional calendar planning in alignment with company-wide initiatives to drive product awareness and sales via targeted emails.
Ecommerce Coordinator
Iluxe Enterprise
02.2019 - 01.2021
- Responsible for online trade - analyse sales, merchandise, user experience layout and traffic to enable optimisation and growth of sales and customer experience
- Managed, reviewed and updated merchandise data to ensure product categorisation, images, copy, pricing and promotional tags are accurate
- Created promotional campaigns to boost sales and drive customer loyalty
- Managed financial tracking, inventory coordination and social media marketing
- Managed customer service inquiries and complaints for customer satisfaction
Education
Bachelor of Media & Communications -
La Trobe University
Melbourne, VIC2018
Skills
- B2C Ecommerce - AU, ROI, SG, NZ & UK
- Global Ecommerce Strategy
- Google Analytics
- Problem Resolution
- Data-driven decision-making
- Teamwork and Collaboration
Accomplishments
- Delivered Smiggle UK +13% growth YoY.
- Oversaw activity calendar and budget rephasing through a daily, weekly, monthly and seasonal lense on the key contributing market - UK & ROI.
- Managed multiple international markets; including event calendars and planning departments, during extended periods of limited resources - AU, NZ & SG
- Created and implemented training guides to successfully onboard new starters.
- Created and implemented reporting templates to improve efficiency across the wider ecommerce team.
Timeline
Senior Ecommerce Coordinator - Smiggle UK & ROI
The Just Group
08.2021 - Current
Ecommerce Coordinator - Just Jeans AU & NZ
The Just Group
05.2021 - 08.2021
Digital Content Coordinator
David Jones (Contract)
04.2021 - 04.2021
Ecommerce Coordinator
Iluxe Enterprise
02.2019 - 01.2021
Bachelor of Media & Communications -
La Trobe University
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