Sonia Rapota
Melbourne,VIC
Summary
Driven digital marketer with a track record of innovative campaign strategies at Paws For Change. Excelled in content creation and social media expertise, enhancing engagement and fundraising efforts. Skilled in Adobe Illustrator and team collaboration, demonstrating a significant successful impact on marketing objectives.
Overview
2
2
years of professional experience
1
1
Certification
Work History
Digital Marketing Volunteer
Paws For Change
Melbourne, VIC
07.2024 - 10.2025
- Generated ideas for innovative marketing campaigns.
- Collaborated with internal teams such as product marketing, sales operations, and content marketing to meet business objectives.
- Increased digital engagement by 25% in 3 months.
- Designed strategic marketing communications for consumer audiences.
- Created marketing materials for fundraising campaigns.
Social Media Club Volunteer
RMIT
Melbourne, Victoria
01.2024 - 07.2024
- Managed social media accounts by creating engaging content and responding to inquiries from customers or potential customers.
- Collaborated with marketing team on social media campaigns promoting upcoming events.
- Monitored customer feedback on social media platforms and responded promptly to queries or complaints.
- Attended weekly meetings to discuss progress and future initiatives.
Education
Bachelor of Business (Professional Practice) - Marketing
RMIT University
Melbourne, VIC11-2027
Skills
- Social Media expertise (Instagram, TikTok, Facebook)
- Content creation (Adobe Illustrator, Photoshop, Adobe express)
- Event promotion
- Web analytics
- Product marketing
- Video editing
Certification
Certificate of Recognition – Buyer Behaviour RMIT University & Visit VictoriaAwarded for ranking in the top 1% of my cohort in the Buyer Behaviour assignment, demonstrating strong analytical skills and a deep understanding of consumer behavior, critical for developing effective marketing strategies.
Languages
English
Native/ Bilingual
Russian
Native/ Bilingual
Timeline
Digital Marketing Volunteer
Paws For Change
07.2024 - 10.2025
Social Media Club Volunteer
RMIT
01.2024 - 07.2024
Bachelor of Business (Professional Practice) - Marketing
RMIT University
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