Summary
Overview
Work History
Skills
Certification
References
Timeline
Generic

Sophie Peaston

Marrickville, Sydney,NSW

Summary

Highly experienced & results driven sales professional with a strong desire to take on new roles & challenges. Bringing a strong work ethic and exceptional interpersonal skills to a new team. Adept at working efficiently unsupervised and quickly mastering new skills. Experienced with mutually respectful leadership and people management. Well educated in account management, brand awareness & business development.

Overview

11
11
years of professional experience
1
1
Certification

Work History

Key Accounts Manager - Independent Retail NSW/ACT

Young Henrys
Newtown
05.2023 - 12.2024
  • Mapped out and organised strong levels of slotting board promotional activity with key indie retailers.
  • Negotiated pricing structures & stock weight management.
  • Participated in trade shows and industry events to grow relationships with existing & potential customers.
  • Worked on & implemented creative strategies to help the brand stand out above others & upsell volume.
  • Developed and maintained relationships with key accounts to ensure customer satisfaction & business growth.
  • Assisted with training and support to junior reps on how to effectively manage accounts.

State Sales Manager NSW/ACT

Young Henrys
Newtown
12.2022 - 06.2024
  • Hired 4 new sales representatives, onboarded and trained them to ensure their success.
  • Re cut the existing territoty breakdown to optimise efficiency & look at channeled approaches.
  • Developed incentive programs aimed at motivating employees.
  • Identified areas of improvement in current processes and developed solutions to optimise efficiency.
  • Implemented new processes and sales tactics.
  • Worked on tasks for each member of the sales teams according to their strengths and areas of identified growth potential.
  • Held fortnightly meetings with each rep to talk one-on-one, resolve issues and provide tailored training & goal development.
  • Provided support to customers and team members for active, inactive & tricky accounts.

Sales Representative

Young Henrys
Newtown
01.2019 - 12.2022
  • Cultivated strong personal relationships with my customer base to ensure a trusted, friendly & respectful environment.
  • Developed an efficient & comprehensive call plan covering both on and off premise customers.
  • Provided support to existing customers & sought out new business with cold accounts.
  • Negotiated pricing structures & staff incentives with customers to meet necessary GP requirements & sales growth.
  • Implemented venue specific promotions to grow volume.
  • Followed & activated company initiatives and meet established goals.
  • Assisted with onboarding and training of newer reps.

2IC

The Pumphouse
Pyrmont
02.2017 - 02.2019
  • Managed tap & product planning for venue sales.
  • Negotiated with suppliers to keep up with market trends.
  • Managed a team of 12 bar & floor staff & conducted regular training sessions.
  • Undertook regular stocktakes & line cleans.
  • Additional venue requirements; rostering, invoices, budgets etc.

2IC

The Stoned Crow
Crows Nest
04.2014 - 12.2016

Skills

  • Relationship Building & Management
  • Territory Growth
  • Slotting Board Promotional Development
  • CRM proficiency
  • Relationship selling
  • Account Retention
  • Business Development
  • Key Account Management
  • Negotiation & GP assesment
  • Leadership

Certification

  • Full unrestricted drivers license with my own car.

References

  • Professional - Mathew Tomkins, Young Henrys - 0431 277 113
  • Professional - Davis Claymore, Young Henrys - 0481 512 462
  • Professional/Personal - Simon Kraegen, Mr Consistent/Young Henrys - 0408 624 680
  • Professional/Personal - Blake Moncrieff, Black Flag Brewing/Young Henrys - 0401 303 997

Timeline

Key Accounts Manager - Independent Retail NSW/ACT

Young Henrys
05.2023 - 12.2024

State Sales Manager NSW/ACT

Young Henrys
12.2022 - 06.2024

Sales Representative

Young Henrys
01.2019 - 12.2022

2IC

The Pumphouse
02.2017 - 02.2019

2IC

The Stoned Crow
04.2014 - 12.2016

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Sophie Peaston