SUCHARITA BHATTACHARYYA

• Increased brand awareness and visibility by working on different channels. Implementing more structured operational process for retainment to uplift conversion.
• Working with Radius Global Group on their rebranding and designing strategy, FY24-26.
• Enhanced customer engagement through creation of compelling content for website, blog, and social media platforms.
• SEM and SEO strategy Building and Implementation.
• Implemented robust analytics tools to monitor campaign performance and make data-driven decisions on future initiatives. i.e Salesforce performance improved since September by 80%.
• Developed strong relationships with key industry influencers, leading to increased brand exposure and partnership
• have successfully contributed to partnership deals with both Optus and WEX, actively collaborating throughout entire agreement journey, from conceptualisation to implementation and onboarding.

• Strategizing campaigns
• Working on meta business suite,
• Handling clients requirements, budgeting, analysing sponsored ads, analysing target market, optimising audience section, uplifting ROAS, working on correlated KPIs.
• Strategizing Campaign for over 22 different clients in Australia.
• Achieved 85x ROAS for brand like Embella and 56X ROAS for brands like Steel windows .

• Acquiring leads and new clients, reporting and carrying out financial analysis.
• Setting short term and long term strategy, creating growth opportunities, Increasing visibility of the property across all social media platforms, designing campaigns and ad shoots for the content creation and structuring the portal.
• Launched a new menu (operational) with strategising events and campaign that doubled the FY sales.

• Acquiring clients, Maintaining relations, Analyzing the market for the Indian and International talent management agency .
• Manged a group of 5 Interns , streamlined a new data acquirement process.
• Improved Brand Visibility and awareness.
• Collaborated with India's renowned brand Flipkart and Myntra.
• Scout Talentss and strategised placements.
• Contributed in Portal and website design
• Videography and Asset Designs

• Acquiring new clients, negotiations, sales.
• Overachieving targets Month on Month.
• Building Client relations and Communications, Budgeting and Forecasting, People Management.
• worked under 18 different luxurious brand to pitch them to a niche market (i.e Kurt Geiger, Versace, Hugo Boss, Ralph Lauren, Jacob Cohen, Michael Kors)
• Styling and creative designs.

Project title : The relevance of Online Marketing for an Auto fuel retailing company, “ Go Lite”.

Description: How can the Online\digital media be harnessed to improve and expand the outreach of an auto fuel retailing company that primarily does business of petrol pumps by harnessing on the online capabilities for a) informational/promotional objective b) for (e) transactional objective for sales enhancement . Deliverables: Strategic overview, the business model, Implementation plan , Financial viability.

Project Title : Xtra-power Fleet card operations

Description : The fuel retail organisations have made the decision to adopt the concept of cashless fuel as a result of the shift in business patterns from the traditional to the electronic zone. How fleet cards' cashless zone replaces traditional currency for both business and private clients.

Additionally, the use of micro-atms has aided in company operations, to work in accordance with this project.

Award : Recognised as the most proficient project for problem solving on e-fuel.