Summary
Overview
Work History
Education
Skills
References
Timeline
Generic

Susan Colby

Bellingen,NSW

Summary

Tourism Destination Marketing specialist with six years of experience deploying successful campaigns across multiple communication channels. Skilled in working under pressure to deliver clear and effective marketing assets. Flexible team player knowledgeable about both traditional and digital marketing strategies.

Ready to apply interpersonal skills that will support and deliver new program communication strategies.

Overview

25
25
years of professional experience

Work History

Tourism Destination Marketing - Team Leader

Coffs Harbour City Council
Coffs Harbour, NSW
01.2016 - Current
  • Managed Coffs Coast rebranding campaign project to deliver new destination brand shift including television commercial, Imagery, destination tagline message and new website. Organised campaign event and media press release.
  • Developed social media strategy to increase digital engagement, increased followers, public relations and managed agencies to execute destination visitation results.
  • Created marketing plans with team tactics and goals including the team content plan
  • Coached team members in website content techniques, providing feedback and encouragement toward reaching sales goals.
  • Increased credibility and Industry Engagement by developing marketing collateral and campaigns, feature stories and assets that can be utilized by local business
  • Optimized industry relationships with local business operators and government support networks to foster sustainable business development
  • Managed full-cycle marketing and advertising strategies including estimating costs, managing resource allocation and adjusting production schedules to ensure success.
  • Established open and professional relationships with team members to achieve quick resolutions for various issues.

Sales and Marketing Manager

Coffs Harbour City Council - Holiday Parks
Coffs Harbour, NSW
08.2004 - 01.2016
  • Monitored customer booking trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
  • Leveraged industry marketing partnerships and social media platforms to maximize marketing strategy success.
  • Performed competitive analyses and developed annual tariffs and adjusted s Guest special deals
  • Managed team members through various functions including social media coordinator and organising Kids Club program
  • Increased customer satisfaction and repeat business through continuous improvements from customer feedback suggestions, protecting company reputation and loyal client base.
  • Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
  • Collaborated with internal teams and suppliers to evaluate costs against theexpected marketing budget.

Marketing Coordinator Contract

American Express
09.2000 - 01.2004
  • Directed marketing projects at all stages, including conceptual planning, schedule management and final implementation.
  • Project management of new Affinity business cards and launched products through advertising campaigns.
  • Capitalized on industry and marketplace trends to strategize solutions and enhance business operations.

Education

Strategy Marketing Planning Course

The University of Sydney
11.2021

Bachelor of Arts - Social Sciences

University Of Wollongong
11.1996

Skills

  • Online and traditional marketing
  • Promotions and marketing strategies
  • Destination Strategy
  • Sales and marketing expertise
  • Marketing and advertising strategies
  • Campaign management
  • Website and electronic marketing
  • Team building
  • Project Management

References

Jason Bailey
Property Strategy Project Manager

Coffs Harbour City Council
Ph: 0417 270 296


Fiona Barden

Senior Project Officer

Department of Regional NSW

Ph: 0429 690 679


Dr Stephen Saunders

The Savvy Strategy Group

Ph: 0420 974 655

Timeline

Tourism Destination Marketing - Team Leader

Coffs Harbour City Council
01.2016 - Current

Sales and Marketing Manager

Coffs Harbour City Council - Holiday Parks
08.2004 - 01.2016

Marketing Coordinator Contract

American Express
09.2000 - 01.2004

Strategy Marketing Planning Course

The University of Sydney

Bachelor of Arts - Social Sciences

University Of Wollongong

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Susan Colby