Susan Vo

• Launched and scaled a direct-to-consumer Korean entertainment retail brand, independently processing 1,000+ orders in four months while maintaining positive customer sentiment and repeat purchase behaviour.
• Orchestrated end-to-end operations including supplier negotiations with Korean retailers, import logistics, inventory control, fulfillment, customer service, and paid/organic marketing campaigns.
• Differentiated the business on product authenticity and customer experience rather than price competition, achieving profitability in a highly saturated beauty e-commerce market.

· Secured sponsorship funding and in-kind resources by developing tailored corporate proposals aligned with partner objectives.

· Built a collaboration network of 12+ university clubs in 48 hours, enabling cross-promotional campaigns that significantly increased attendance and brand visibility.

· Managed the full sponsor lifecycle, from prospecting to agreement finalisation, ensuring consistent communication, expectations alignment, and on-time delivery of commitments.