TONY JAMOUS
Westmead,Australia
Summary
Multi-disciplinary and award-winning Branding, CX, and Creative Leader with 15+ years of experience transforming ideas into brand experiences across environments, retail, and digital. Specializing in brand strategy, concept development, creative direction, and customer experience design. Proven impact in roles ranging from Creative Director to Brand and Experience Consultant, supporting sectors such as retail, property, architecture, and hospitality. Strength in delivering holistic branding for offices, restaurants, and public-facing spaces, combining visual storytelling with strategic marketing. Experienced across local and international markets, including Australia, the Middle East, and Asia, bringing a global perspective to branding and customer engagement.
Overview
29
29
years of professional experience
Work History
Branding services
Self employed
Sydney, NSW
09.2022 - Current
- Developed comprehensive branding strategies for diverse client projects.
- Conducted market research to identify client target audiences and trends.
- Created engaging visual identities including logos and marketing materials.
- Collaborated with clients to refine brand messaging and positioning.
- Designed digital content for social media campaigns.
- Advised clients on best practices for brand consistency and communication.
- Managed project timelines and deliverables to meet client expectations.
- Created logos and designed artwork for marketing materials including brochures, flyers, banners, websites , signage and more.
- Organised photo shoots to capture images that accurately represented the brand's message.
- Inspected completed signage products for accuracy before delivery to customers.
Brand Manager / Environmental Branding Consultant
Fujitsu Australia
Sydney
01.2022 - 08.2023
- Led Fujitsu's first global brand relaunch in Australia with full environmental branding activation (retail, POS, trade show environments).
- Strategically supported dealers and retail partners with localized signage, showroom concepts, and in-store brand messaging.
- Developed print ads, POS systems, building signage, and creative brand elements for customer-facing environments.
- Collaborated with channel and state managers to align CX with brand strategy.
- Designed Fujitsu's global tradeshow stand and instore POS kits.
- Rolled out brand guidelines for national store compliance.
- Executed signage that improved customer navigation and brand consistency.
Brand & Experience Consultant (Freelance)
Any Shape Plastics
01.2016 - 01.2022
- Designed full environmental branding solutions for offices, shopping centres, and hospitality venues.
- Developed concepts and signage that integrated storytelling into physical spaces (e.g., shop fitting, thematic signage).
- Provided branding consultation to architects and construction partners for visual communication across interior/exterior design.
- Applied analytical and design thinking to increase visibility, engagement, and operational flow in physical retail environments.
- Reduced operating costs by 50% through optimized signage production.
- Introduced design solutions that enhanced spatial branding, improving customer experience.
- Supported national retail expansion through scalable visual identity systems.
Marketing & Creative Director
Petra Equipment
01.2013 - 01.2016
- Directed brand evolution for commercial kitchens and hospitality chains, including in-store branding and signage systems.
- Led full marketing and creative department, managing campaigns, brand assets, and environment-specific branding across client locations.
Brand Manager
CTC Australia
01.2012 - 01.2013
- Rebranded 50+ product lines and launched www.biglolly.com.au, building digital and physical brand alignment.
- Collaborated with suppliers and retail clients (Big W, IGA) to launch in-store promotional materials and environmental brand elements.
Creative Director / Art Director
Various Agencies
01.1997 - 01.2007
- Company Overview: (J. Walter Thompson, Future Plus, Different Media, Gulf Adcom, IGP Printing Press)
- Led creative direction for full-scale branding projects across ATL, BTL campaigns, print, digital, TVC, and experiential activations.
- Directed commercial photoshoots and TV advertisements from storyboard to post-production, collaborating with producers, cinematographers, stylists, and photographers to ensure concept integrity and brand alignment.
- Mentored creative teams and supervised design workflows across multidisciplinary departments.
- Delivered integrated branding campaigns for Mercedes-Benz, IKEA, KFC, Vodafone, and major hospitality brands.
- Developed signage concepts and customer-facing messaging for hotels, restaurants, and retail.
- (J. Walter Thompson, Future Plus, Different Media, Gulf Adcom, IGP Printing Press)
- Awarded for Best Branding & TV Commercial Campaign.
Education
Diploma - Project Management
Online
08-2025
Bachelor of Arts -
Business Administration
Certicate in Augmented Reality Design -
Diploma in Adobe Software & Graphic Design -
Skills
- Brand Strategy & Identity Systems
- Environmental & Experiential Branding
- Creative Direction (ATL/BTL/Omni-channel)
- Concept Development for Retail & Hospitality Spaces
- Wayfinding & Signage Design Strategy
- Storefront and Interior signage and messaging
- Project Management (Retail Fit-outs & Trade Events)
- Stakeholder & Vendor Management
- Graphic design & Video editing
- Problem-solving abilities
- Client experience management
- Relationship building
- Team leadership
- Campaign management
- Content creation
- Presentation skills
Core Capabilities
- Brand Strategy & Identity Systems
- Environmental & Experiential Branding
- Creative Direction (ATL/BTL/Omni-channel)
- Customer Experience (CX) Mapping
- Awareness campaigns
- Concept Development for Retail & Hospitality Spaces
- Wayfinding & Signage Design Strategy
- Brand Implementation in Built Environments
- Storefront and Interior Messaging
- Design Oversight & Art Direction
- Marketing Campaign Strategy
- Project Management (Retail Fit-outs & Trade Events)
- Stakeholder & Vendor Management
- Graphic Design
References
References available upon request.
Education And Credentials
- Project Mangement
- Masters of Arts in Business Administration
- Digital Marketing Professional Certificate
- Certificate in Augmented Reality Design
- Diploma in Adobe Software & Graphic Design
Industry Collaborations
- Mercedes-Benz
- IKEA
- Vodafone
- JW Marriott
- Woolworths
- Big W
- Caltex
- Crown Plaza
- KFC
- Investment companies
- Banks
- Charity
- Retail Architecture Firms
- Construction & Shopfitting Companies
Timeline
Branding services
Self employed
09.2022 - Current
Brand Manager / Environmental Branding Consultant
Fujitsu Australia
01.2022 - 08.2023
Brand & Experience Consultant (Freelance)
Any Shape Plastics
01.2016 - 01.2022
Marketing & Creative Director
Petra Equipment
01.2013 - 01.2016
Brand Manager
CTC Australia
01.2012 - 01.2013
Creative Director / Art Director
Various Agencies
01.1997 - 01.2007
Diploma - Project Management
Online
Bachelor of Arts -
Business Administration
Certicate in Augmented Reality Design -
Diploma in Adobe Software & Graphic Design -
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