Tracie Winch
Melbourne,VIC
Summary
Experienced professional communicator, speechwriter, trainer, advisor, and coach with a proven track record of over 20 years working with organisational leadership in schools, universities, and government departments.
I am skilled in developing- and driving- effective internal and external communication strategies and managing media relations to enhance reputation, handle crises, and navigate the complexities of all media.
I am also a highly experienced university lecturer and subject writer/coordinator specializing in journalism and public relations communications across Melbourne University, RMIT and ACU.
Over the past two decades I have seamlessly transitioned between all these roles, often concurrently, leveraging my diverse communications skillset and genuine understanding of the media landscape to make valuable and meaningful contributions in various organizations and settings.
Overview
35
35
years of professional experience
Work History
University of Melbourne
Teaching Academic- Master of Global Communications
01.2024 - Current
- Teaching PR Communications into the Master of Global Communication program, this highly practical industry designed post graduate subject is taught to a cohort of over 400 Masters students
- The subject focuses on stakeholder analysis, communication & campaign strategies and crisis communication
Media Strategist, Content Trainer/Advisory Consultant
Talking Point Media
01.2010 - Current
- Identify and target media opportunities that will both enhance and /or protect the reputation of organisations such as state government authorities, schools, universities and government
- Prepare & train executives and leaders for media interviews (including writing speeches and talking points)
- Write communications strategies and communication protocols
- Established strong relationships with key stakeholders to expand business opportunities.
- Oversaw regulatory compliance efforts, ensuring adherence to industry standards while minimizing potential legal liabilities.
- Mitigated risk exposure through comprehensive analyses of internal controls and external factors affecting business operations.
- Streamlined communication channels for improved collaboration and decision-making processes.
Communications Lecturer & Subject Coord
RMIT University & ACU Melbourne
03.2017 - 07.2020
- Lecturer and Subject Coordinator in Professional Writing and Issues, Crisis & Risk Communications
- Research, write and design course outline & accompanying assessments (ACU)
- Deliver lectures and tutorials
- Grade and administer student results
School Council Exectuive Member
Melbourne Girls College
01.2018 - 01.2020
- Lobbied state legislature representatives to advocate for policy changes or funding requests that would benefit our community''s interests.
- Developed strategic plans for the council, leading to increased efficiency and better resource allocation.
Senior Media Advisor
Victorian Equal Opportunity and Human Rights Commission
03.2015 - 12.2016
- Advise Commissioner, Director and Executive Management
- Write, deliver and assess media strategy and direction in line with overarching strategic direction of the Commission
- Identify media opportunities- proactive and reactive
- Write speeches and talking points for Commissioners
University of Melbourne
07.2006 - 06.2013
- Lecturer and Subject Coordinator in the Faculty of Arts prestigious Media and Communications degree
- Lectured practical professional writing subjects
- Tasks as above (under RMIT/ACU Entry)
Lecturer & Subject Coordinator
RMIT University
02.1997 - 12.2005
- Lecturer and Subject Coordinator in the undergraduate RMIT Journalism & Professional Communications degrees
- Tasks as above (under RMIT/ACU Entry)
Op-Ed Writer /Columnist With The Age
The Age/Sydney Morning Herald
01.1996 - 01.2009
- Generated ideas for new content series or formats based on audience interests and market trends.
- Conducted thorough research on diverse topics, producing well-informed pieces that resonated with readers.
- Adapted writing styles based on different platforms such as social media, blog posts, and print materials.
- Developed engaging articles for online publications, resulting in increased readership and social media shares.
- Conducted interviews with subject matter experts to generate topics.
- Wrote compelling, succinct, clear news scripts under tight deadlines.
- Tailored writing style and tone to match various clients' brand voices, enhancing their connection with target audiences.
Journalist & Senior Producer
Australian Broadcasting Corporation
01.1990 - 06.1996
- Identify, interview, write and edit stories for ABC Radio News bulletins
- Producer of morning program, later drive program ABC radio
- Executive Producer (Program Director) of ABC Radio Melbourne (all programs)
Education
Bachelor of Arts - Journalism, Politics
RMIT University
Melbourne, VICGraduate Bachelor of Laws - (deferred)
La Trobe University
Melbourne, VICSkills
- Professional communicator
- Writer
- Executive media trainer
- Communications educator
- Media advisor
- Strategist
Timeline
University of Melbourne
Teaching Academic- Master of Global Communications
01.2024 - Current
School Council Exectuive Member
Melbourne Girls College
01.2018 - 01.2020
Communications Lecturer & Subject Coord
RMIT University & ACU Melbourne
03.2017 - 07.2020
Senior Media Advisor
Victorian Equal Opportunity and Human Rights Commission
03.2015 - 12.2016
Media Strategist, Content Trainer/Advisory Consultant
Talking Point Media
01.2010 - Current
University of Melbourne
07.2006 - 06.2013
Lecturer & Subject Coordinator
RMIT University
02.1997 - 12.2005
Op-Ed Writer /Columnist With The Age
The Age/Sydney Morning Herald
01.1996 - 01.2009
Journalist & Senior Producer
Australian Broadcasting Corporation
01.1990 - 06.1996
Bachelor of Arts - Journalism, Politics
RMIT University
Graduate Bachelor of Laws - (deferred)
La Trobe University
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