Travis King
Summary
Experienced communications professional with a proven track record of providing high-level strategic, media management and corporate affairs advice to executives in a dynamic, unpredictable and scrutinised industry. An effective leader and developer of team members, with outstanding organisational and time management skills. Ability to build strong relationships across a range of key stakeholders with a constant desire for personal development and growth.
Overview
13
13
years of professional experience
Work History
Head of Media
West Coast Eagles
Perth, WA
11.2022 - Current
- Issues management in a dynamic, unpredictable and highly-scrutinised industry
- High-level strategic, media management and corporate affairs advice for executive and key leaders
- Leadership role within Communications department, including direct reports in media team
- Key role developing and implementing content strategy in line with broader messaging objectives
Media Manager
West Coast Eagles
Perth, WA
11.2019 - 11.2022
- First point of contact for media enquiries
- Briefed spokespeople on relevant issues ahead of media appearances
- Trusted handling of sensitive and confidential information
- Led media training and developed key messaging
Reporter
AFL Media
Perth, WA And Melbourne, Vic
02.2014 - 10.2019
- Reporter for AFL.com.au and the AFL Record. Based in the newsroom at AFL House in Melbourne before relocating back home to Perth in 2017.
- Contributed to increased readership of Australia's No.1 sports website by consistently delivering engaging and timely stories.
- Established credibility with sources by building strong relationships, resulting in exclusive interviews and scoops.
- Improved overall reporting quality through meticulous editing and proofreading of articles before publication.
Reporter
Bendigo Advertiser
Bendigo, VIC
10.2011 - 01.2014
- Covered stories for the front and back pages of a six-day-per-week regional newspaper.
- Played a role in digital-first transformation across Fairfax group
- Utilised social media to promote stories and build audience.
- Captured and edited audio, video and photographs to provide multimedia content to enhance stories.
Education
MBA - Business Administration
RMIT University
Melbourne, VIC2025
Issues Management Certificate
Centre For Corporate Public Affairs
Sydney, NSW2023
Bachelor of Arts - Journalism And Media Studies
Curtin University
Perth, WA06.2007
Skills
- Experienced advisor for senior management on broad range of issues
- Ability to effectively lead and manage team members
- Writer of clean, concise and audience-appropriate copy to strict deadlines
- Understanding of media landscape and experience developing digital content strategies
References
References available upon request.
Timeline
Head of Media
West Coast Eagles
11.2022 - Current
Media Manager
West Coast Eagles
11.2019 - 11.2022
Reporter
AFL Media
02.2014 - 10.2019
Reporter
Bendigo Advertiser
10.2011 - 01.2014
MBA - Business Administration
RMIT University
Issues Management Certificate
Centre For Corporate Public Affairs
Bachelor of Arts - Journalism And Media Studies
Curtin University