Ushma Singh

Result oriented professional with comprehensive experience in improving operational efficiency, optimising business processes, and driving company growth via strong analytical skills and solid business knowledge. I aim to achieve outstanding results by generating actionable insights and deliver exceptional solutions and performance for the organisation in a Data Analyst Graduate role.

Role of data analytics in retail

• Analyzed the shift from traditional retail methods to niche technologies for improving customer experience and boosting sales.
• Leveraged data mining and predictive analytics to enhance CRM by tracking customer preferences, customizing marketing efforts, and identifying key drivers to increase sales.
• Utilized data analytics in retail for recommendation engines, fraud detection, sentiment analysis, and price optimization, driving digital transformation and improved sales performance
• Explored the future of data analytics in retail, focusing on virtual reality, artificial intelligence adoption, and addressing challenges like data privacy and accurate data collection.

Apple inc

• Explored competitive challenges at Apple Inc., focusing on customer influence, market dynamics, and innovation trends.
• Assessed Apple’s strategies, including the impact of its controlled ecosystem on customer choices and product customization.
• Investigated innovation patterns and customer preferences to propose enhancements for Apple’s product innovation and competitive strategy.

Industry Sandbox project: leveraging ESG Analytics to empower farmers

• Developed visualizations to track and analyze ESG performance of Australian farmers, guiding improvements and monitoring progress over time.
• Conducted benchmarking analysis to compare farmers’ ESG practices regionally, fostering adoption of best practices and enhancing competitive edge.
• Applied analytics for informed decision-making in farming operations, optimizing performance, reducing environmental impact, and improving financial outcomes.
• Collaborated within a team to deliver compelling oral presentations to the NFF board, effectively communicating insights and recommendations through engaging storytelling techniques.

Sustainability at GPT: Deriving insights from descriptive analytics

• Analyzed GPT’s sustainability performance using SAS Viya, focusing on energy and water consumption, waste management, and carbon emissions, and identified key areas for improvement.
• Performed advanced data visualization techniques to illustrate trends over time and across regions, linking sustainability metrics with financial performance for actionable insights.
• Recommended data-driven strategies to enhance GPT’s sustainability efforts, emphasizing cost reduction and efficiency improvements.
• Constantly collaborated with a team to deep-dive design thinking to identify customer issues and build an report for the company.