Wayne Gordon Riches
Melbourne,VIC
Summary
Strategic manager skilled in developing high-performing teams and enhancing company culture. Expertise in cost reduction and revenue growth through innovative management and sales strategies. Proven ability to adapt procedures to changing conditions, ensuring exceptional customer service and efficient resource coordination while achieving market share growth within budgetary constraints.
Overview
32
32
years of professional experience
1
1
Certification
Work History
Sales Consultant
Storage King
Melbourne, VIC
09.2025 - Current
- Assisted customers in selecting storage solutions based on their needs.
- Managed inventory levels to ensure product availability for clients.
- Conducted site tours to showcase facility features and benefits.
- Provided exceptional customer service by addressing inquiries and concerns.
- Collaborated with team members to streamline operational processes.
- Maintained cleanliness and organization of storage units and surrounding areas.
- Utilized point-of-sale systems to process transactions efficiently.
- Analyzed customer needs and identified solutions to meet their requirements.
- Worked with fellow sales team members to achieve group targets.
Account Manager
Cheil Australia, Samsung
Melbourne, VIC
03.2025 - 07.2025
- ritorrManaged client relationships to ensure satisfaction and retention.
- Coordinated project timelines and deliverables among cross-functional teams.
- Facilitated regular communication between clients and internal teams.
- Manage Retail Merchandisers in region to best activate Samsung marketing and sales strategies.
- Provided training and support to junior account staff as needed.
- Prepared comprehensive reports detailing account performance and insights.
- Managed multiple accounts simultaneously while meeting deadlines.
- Resolved customer complaints in a timely manner.
- Maintained accurate records of all customer interactions in the CRM system.
- Achieved No.1 Sales Territory Q2 2025.
Area Manager
Cheil Pty Lte, Samsung
Melbourne, VIC
06.2021 - 03.2025
- Supervised seven employees, ensuring optimal productivity.
- Implemented training initiatives to coach staff on best practices and protocols for enhanced profitability.
- Implemented new processes and procedures tactfully and passionately.
- Supervised seven employees to ensure optimal productivity.
- Revitalized underperforming teams and transformed profitability and productivity through targeted training.
- Built lasting relationships with customers to expand client base 35%.
- Aligned procedures and protocols with changing business demands.
- Maximized sales by effectively rolling out new incentive programs across regional stores.
- Promoted positive customer service experiences by promptly resolving conflicts.
Region Development Manager
Cheil Pty Lte, Samsung
12.2018 - 06.2021
- Coordinated with project leaders to resolve product issues.
- Observed pricing and legal requirements for all products.
Senior Sales Associate
Cheil Pty Lte, Samsung
Melbourne, VIC
04.2017 - 12.2018
- Professionally train retail partner staff in Samsung sales process, product knowledge, and product recommendation.
- Work closely with store management to achieve in store Samsung display and merchandising opportunities.
- Work closely with designated Samsung Regional Develpoment Manager to achieve maximum Samsung product positioning to achieve maximum sell out target KPI, reduce dead stock levels, and identify any areas of business growth opportunity.
- Report on any Samsung display or product issues in store.
- Attend weekend in store sales / product demonstrating alongside Retail Sales partners.
- Assit Retail floor staff in Samsung display builds or in store display relocations.
- Troubleshoot customer enquiries when in store and find relevant solutions.
- Identify areas in stores where further staff training or brand recommendation can be further achieved.
- Achieve Quarterly set sales target KPI.
- Weekly Report to Regional Develpoment Manager on competitor actions, merchandising, or in store sales driving activities.
- Acheivements.
- Worked closely with Samsung Regional Development Managers to increase sales and Samsung market share across major product categories for over five years.
- Constantly achieved quartlerly personal and store sales targets for stores covered liked Harvey Norman, The Good Guys, and JB Hi-Fi.
- Arranged new merchandise with signage and appealing displays to encourage customer sales and move overstock items.
- Sold various products by explaining unique features and educating customers on proper application.
- Built and maintained relationships with peers and upper management to drive team success.
- Maintained knowledge of current promotions, exchange guidelines, payment policies and security practices.
- Assisted teammates with sales-processing tasks to meet daily sales goals.
- Retained product, service and company policy knowledge to serve as resource for both coworkers and customers.
- Offered product and service consultations and employed upselling techniques.
- Built trusting relationships with customers by making personal connections.
- Kept customers engaged with positive, sales-minded attitude demonstrating pride in products.
- Built and maintained new and established client relationships with exceptional communication, personalized interactions and friendly attentive service.
- Achieved sales targets regularly to enable sustained growth.
- Mentored new sales team members on company standards, customer service techniques and effective sales strategies.
- Demonstrated new products to customers by allowing customers to visually see how products work and by sampling.
- Fashioned custom retail window displays promoting seasonal products with themes and props to entice customers.
- Identified low turn stock and used various strategies to move them, saving space and increasing capital.
- Checked store shelves and restocked products from inventory in back room.
- Delivered quality customer service while cultivating client satisfaction and loyalty.
- Created eye-catching merchandise displays to entice customers into store.
Senior Brand Ambassador
Cheil Pty Lte, Samsung
Melbourne, VIC
10.2012 - 04.2017
- Role for the Samsung Brand Ambassador retail store program Victorian team.
- Professionally sales coach Retail Floor Staff and new employees on best selling techniques for Samsung product lines in big store retail sales environments.
- Work closely with Retail Store Management and Samsung Territory / Area Managers to secure prominent growth in Samsung product sales sell through to achieve Head Office KPI’s.
- Professionally train all Retail Staff members and new employees on Samsung product line features and benefits to the end consumer.
- Work closely with Store Management and Retail Sales Staff to build Samsung brand recognition and generate brand motivation for sales in stores.
- Communicate and handle any Victorian Brand Ambassador Field Team issues related to their roles in store, and esculate to Area Managers where a higher solution is required.
- Samsung merchandise stores and organize key promotion floor positions for peak sales periods in line with Head Office directives.
- Fortnightly report to Head Office on Brand Ambassador performance and supply field marketing information.
- Achievements.
- Worked closely with Samsung Territory Managers to increase sales and Samsung market share across major product categories for over two years.
- Constantly achieved quarterly personal and store sales targets for stores covered like Harvey Norman with quarterly budgets in excess of $1,000,000+.
- Moved into Senior Brand Ambassador role mid 2014.
Retail Branch Manager
Just Klapp Pty Ltd / In Audio Pty Ltd
Melbourne, VIC
12.2007 - 10.2012
- Footscray Store.
- Facilitated Sales of Home Automation & Electronics Products to Commercial & Retail Clients.
- Project Management of Product Installation Projects into client’s home and commercial environments sold by other sales staff members and other sales staff members.
- Managed Branch Showroom, Staff & Administration Duties.
- Set & Managed Store Key Performance Indication Levels & Reported To Head Office Daily.
- Facilitated Sales Campaigns and procured stock from Leading Suppliers daily.
- Facilitated and implemented local Branch Advertising & Marketing.
- Manage Installation Field Technicians When Required On Site.
- Organized & Facilitated Staff Training Programs Achievements.
- Achieved sales budgets on a constant basis with a well-motivated and trained sales team.
- Provided and monitored constant KPI Reports so that the showroom evolved to meet customer demands.
- Provided the Sales Team with vast product knowledge training and experience on how to best qualify a customer to achieve maximum sales figures.
Commerce Sales Manager
Just Klapp Pty Ltd / In Audio Pty Ltd
12.2007 - 10.2012
- For Online Sales & Marketing.
- Company Website Development, Online Sales & Maintenance.
- Company Website Marketing Program Development & Implementation.
- EBay Site Store Development, Online Sales & Maintenance.
- EBay Site Store Web Marketing Program Development & Implementation.
- Manage Stock Purchasing, Inventory & Delivery Logistics.
- Set Online Sales Key Performance Indicators & Report Daily To Company Directors.
- Facilitated Social Media Network Development & Maintenance Achievements.
- Recently went live online with developed e-commerce website www.grabit.com.au.
- Have established Grabit EBay Store as highest ranking and one of best performers on EBay Australia - http://stores.ebay.com.au/grabit within a 12 month sales period.
- Have worked with key suppliers to achieve successful sales business online to increase company sales separate to showroom sales environment.
- Worked on the re-development of the www.klappav.com.au website during my time in business.
- Exceeded sales goals and improved profitability by aligning sales strategies and business plans with market trends.
- Maintained professional network of potential clients and business opportunities.
- Developed and implemented new sales strategies to update product lines.
- Researched and capitalized on emerging opportunities to build business and expand customer base.
- Partnered with marketing team to align sales strategy with brand messaging across communication channels.
- Achieved company growth for several consecutive years through market expansion and sales.
Victorian Sales & Installation Manager
Melbourne Installations Pty Ltd
Box Hill, Victoria
01.2005 - 12.2007
- Facilitate Sales, Installation, & Servicing of Home Automation & Consumer Electronics Products to Commercial & Retail Clients.
- 70% of Works Carried Out Under Contracts with Harvey Norman, Clive Peeters & The Good Guys Stores.
- Project Managed Field Installation Technicians & Contracted Field Installation Technicians.
- Assisted in Company Marketing & Administration.
- Developed & Maintained Company OHS Requirements.
- Organized & Facilitated Staff Training Programs Achievements.
- Secured key contracts with Harvey Norman, The Good Guys and Clive Peeters so that the company’s turnover, workload and profitability increased by 50% within a 12 Month period.
- Established an online presence via a website and social media for the company so that more sales could be generated and client communication was clearer.
- Introduced the company to larger and more profitable customer installation projects.
- Introduced and maintained a high level OHS Regiment across the whole company that was not present beforehand.
- Built and maintained relationships with peers and upper management to drive team success.
- Assisted teammates with sales-processing tasks to meet daily sales goals.
- Built trusting relationships with customers by making personal connections.
- Negotiated and closed deals with minimal oversight.
- Mentored team members in mastering sales techniques to consistently exceed objectives.
- Worked with fellow sales team members to achieve group targets.
- Acted as point of contact for internal and external customers across departments.
Director & Installation Manager
Digital Interiors Australia, Warranwood
, Victoria
09.2001 - 01.2005
- Facilitated Sales, Installation, & Servicing of Home Automation & Consumer Electronics Products to Commercial & Retail Clients.
- Project Managed Field Installation Technicians & Contracted Field Installation Technicians.
- Assisted in Company Marketing & Administration.
- Developed & Maintained Company OHS Requirements.
- Developed & Maintained Company EBA Union Agreements & Requirements.
- Facilitated, Designed & Secured Large Scale Project Tenders.
- Organized & Facilitated Staff Training Programs Achievements.
- Developed a company that was highly regarded in the industry and by suppliers like Clipsal as a market leader in what solutions and products it was offering its clients.
- Developed a Brand Digital Interiors that was recognized by the Industry.
- Built an installation team that was cohesive and very good at completing projects on time and within budget.
Store Manager
Total Home Entertainment
Blackburn, Victoria
06.2000 - 09.2001
- Facilitate Sales, Installation, & Servicing of Home Automation & Consumer Electronics Products to Commercial & Retail Clients.
- Project Managed Field Installation Technicians & Contracted Field Installation Technicians.
- Managed Store Showroom, Staff & Administration Duties.
- Set & Managed Store Key Performance Indication Levels & Reported To Head Office Daily.
- Facilitated Sales Campaigns and procured stock from Leading Suppliers daily.
- Assisted in Store Marketing & Administration.
- Developed & Maintained Store OHS Requirements.
- Developed & Maintained Company EBA Union Agreements & Requirements.
- Facilitated, Designed & Secured Large Scale Project Tenders.
- Organized & Facilitated Staff Training Programs Achievements.
- Designed and built one of the best Audio Visual Showrooms in Melbourne for that time frame.
- Worked with World Leading Manufacturers to help promote their brand and maximize their market position.
- Learnt the value of how important it was to build a good sales team that worked cohesively and achieved results on a daily basis.
- Built Store Turnover up to a sustainable profitable level within a 12 Months from opening their doors.
Sales Executive
Sony Australia Limited
Nottinghill, Victoria
01.1997 - 06.2000
- Worked on a sales budget of $22-$25 Million per fiscal year in consumer product sales in Victorian Dealer Network.
- Sales Executive to Myer, Harvey Norman, The Good Guys, David Jones, Duty Free Stores, Retravision Stores, Warehouse Sales Stores, and numerous specialist stores.
- Sales Executive at times for dealer bases in the Western Port District and Gippsland District.
- Facilitated and performed Staff Product Training Sessions at Sony Melbourne Office.
- Constantly designed and executed Staff Training Sessions to dealer base store staff members.
- Regularly provided detailed Sales & Marketing Reports to Head Office Sales /Marketing to improve product ranges and product placement.
- Worked closely with Head Office Marketing Managers to Expand Business opportunities and improve product brand awareness in the marketplace.
- Managed & Staffed Sony Trade Show stands both here in Melbourne and Sydney.
- Achievements.
- Always achieved sales budget at a constant 115% each fiscal year.
- Developed excellent business to business working relationships with all key accounts.
- Due to huge work load kept to a strict Time Management schedule.
- Helped develop the Sony Brand into key Retailers like J.B.Hifi and The Good Guys.
Victorian Branch Internal Sales Consultant
Sony Australia
01.1994 - 01.1997
- Regulated Consumer Electronic Phone Sales, Orders & Product Queries.
- Worked in alignment with Sales Executives to back up on Key Dealer Accounts.
- Assisted in Account Dealer Staff Product Training Evenings.
- Conducted Internal Staff Product Training Evenings & Maintained On Site Product Showroom.
- Assisted at Sony Trade Show Stands when required.
- Achievements.
- Developed detailed dealer base and product knowledge which enhanced my role as Sales Executive when promoted.
- Learnt communication skills and sales techniques that allowed me to be promoted to Sales Executive.
- Worked in an Internal Sales Team that achieved high results with the Sony Organization.
- Handled customer requests and proposals expertly based on in-depth research, knowledgeable quotes and detailed reports.
- Developed and presented sales offerings to customers, answered questions and redirected objections to close deals.
- Grew business by directing customer acquisition and retention strategies.
- Supported sales team members to drive growth and development.
- Increased repeat customer base by maintaining relationships with high-profile clients and effectively managing service issues.
- Contacted customers via phone and email to explore connections, offer services and cement relationships.
- Established sales goals and strategies that contributed to increased growth in sales and profitability.
Education
Responsible Service of Alcohol Certificate - Certificate
Clear To Work Pty Ltd
Australia09-2025
Manager People Effectively Certificate - Certificate
Swinburne University Technology
Melbourne, VIC07-2019
Accountancy Course - Accountancy
Deakin University
Burwood, VIC01.1989
HSC High School Certificate -
Heather Hill High School
Springvale South, VIC01.1988
Skills
- Commercial acumen
- Area management
- Staff training
- Business development
- Sales minded
- Sales orientation
- Employee scheduling
- Team building and motivation
- Revenue generation
- Performance improvements
- Employee development
- Customer retention
- Sound judgment
- Schedule management
- Supervision and training
- Customer service
- Team leadership
- Sales strategy development
- Data analysis
- B2B sales
- CRM proficiency
Affiliations
Clipsal Integrated Systems Level One Programmer
Ness Security System Level One Programmer
Construction Industry Red Card Induction Training Qualified
Key Strengths
27+ Years Consumer Retail & Sales product knowledge & experience.
14+ Years Management experience.
10+ Years Project Installation experience.
3+ Years Website, social media development and online sales experience.
Skilled in all facets of customer sales techniques in store, commercial, in home and on line.
Excellent communication and influencing abilities with management, staff and customers.
Strong customer focus and customer service experience.
Strong planning and time management skills.
Strong focus on staff team training and development.
Good ability given changing priorities and multiple tasks.
Drive and passion.
Interests
Technology, Family, Aussie Rules Football, Movies, DIY @ Home, & Golf
Certification
Digital National Police Certificate - AFP REF: 15214762PC completed 03/10/2025
Timeline
Sales Consultant
Storage King
09.2025 - Current
Account Manager
Cheil Australia, Samsung
03.2025 - 07.2025
Area Manager
Cheil Pty Lte, Samsung
06.2021 - 03.2025
Region Development Manager
Cheil Pty Lte, Samsung
12.2018 - 06.2021
Senior Sales Associate
Cheil Pty Lte, Samsung
04.2017 - 12.2018
Senior Brand Ambassador
Cheil Pty Lte, Samsung
10.2012 - 04.2017
Retail Branch Manager
Just Klapp Pty Ltd / In Audio Pty Ltd
12.2007 - 10.2012
Commerce Sales Manager
Just Klapp Pty Ltd / In Audio Pty Ltd
12.2007 - 10.2012
Victorian Sales & Installation Manager
Melbourne Installations Pty Ltd
01.2005 - 12.2007
Director & Installation Manager
Digital Interiors Australia, Warranwood
09.2001 - 01.2005
Store Manager
Total Home Entertainment
06.2000 - 09.2001
Sales Executive
Sony Australia Limited
01.1997 - 06.2000
Victorian Branch Internal Sales Consultant
Sony Australia
01.1994 - 01.1997
Responsible Service of Alcohol Certificate - Certificate
Clear To Work Pty Ltd
Manager People Effectively Certificate - Certificate
Swinburne University Technology
Accountancy Course - Accountancy
Deakin University
HSC High School Certificate -
Heather Hill High School