William Stone

Key Achievements

• Led the structure of a high-performing test & learn program that was #1 of the 28 brands at Accent Group, bringing in $600,000 worth of value annually from insights.

• Created complex reporting templates, distributed copies to stakeholders throughout the business, and mentored team members to utilise templates to amplify their impact.

• Built effective loyalty campaigns using complex data models that generated millions of dollars in new revenue, supporting the business in it's hardest periods.

Key Responsibilities

• Connected stakeholders with the data that would best support their position, influencing from the CEO level down to the store level, and everything in between.

• Execute high-level customer segmentation, data cleansing exercises, and loyalty program structuring to ensure the best possible performance for CRM & Loyalty.

• Crafted the CRM & Loyalty strategy, ensuring that our campaigns were optimally designed for our database, and altering plans as required to suit changes in the market.

Key Achievements

• Reported insights and conducted analysis of multiple high-performance, high-volume retail activities to meaningfully contribute to CRM strategy and planning.

• Championed data-driven decision making to beat FY23-to-date FCLM CRM revenue budget by 45%. Site conversion for campaigns increased at twice the rate as the next best brand.

• Developed strong processes and extended lead times, allowing for the streamlining of BAU activities, and the quick turnaround of sudden changes to the CRM plan.

Key Responsibilities

• Supported online offers, content pieces, social competitions and supplier activities in the CRM activation plan. Worked independently to adapt to changing priorities and meet business needs with minimal oversight.

• Built, communicated and analysed 4-6 high-performing eDM campaigns per week, and sent insights to relevant stakeholders.

• Executed a CRO A/B testing campaign that generated valuable insights, leading to increased conversion rates, basket sizes, and revenue-per-send of BAU eDM campaigns.

Key Achievements

• Assisted Data Analyst Lead in coordinating key campaigns, such as a customer UX Survey.

• Shadowed Data Analyst, learning key analytical skills in the business, such as BAU reporting, project reporting, Google GA4, and strategies for influencing stakeholders.

Key Achievements

• Coordinated complex branding campaign, with over 40+ stakeholders. The successful campaign increased social media follower count by 1,000+ followers each month.

• Managed an expansive content system while coordinating the use of copywriting, imagery, news and memes to reach 30% more accounts than previous months. These accounts engaged 15% more than previous, while all team members were educated on how to implement these systems in their own projects.

• Altered digital sales strategy to target large buyers. Made wholesale deals to prominent platforms, bringing in $400,000 of new revenue.

Key Responsibilities

• Wrote, edited, reviewed and published web content, ensuring all terminology was suitable for the medical industry, while maintaining the brand voice of Skin Club Cosmetic Doctors. Supervised website, social media, and direct message channels.

• Managed marketing campaigns to cultivate brand awareness and drive website traffic. Reviewed learnings from Google Analytics and Facebook Tags to implement an increasingly optimized sales funnel.

• Directed traffic growth strategies, including SEO, affiliate linking campaigns, content distribution and email marketing.

Key Achievements

• Assisted with QA when reviewing modern web frameworks, such as React, to ensure the customer is receiving the highest quality experience. Experience was fed back to the team for ongoing development.

• Co-managed a team of software engineering students to build a test-ready MVP in partnership with the Monash and RMIT innovator programs.

• Achieved a $3:$1 ROI ratio in paid-marketing efforts by using paid-marketing as a tool to assist existing growth drivers.

• Launched a viral campaign that reached an estimated 1.5 million+ users online, with an additional 55,000+ social engagements and generated 1,300+ leads.

Key Responsibilities

• Used Google Analytics, Facebook Pixel, and custom tracking information to optimize digital channels, and build on existing success while identifying future opportunities.

• Co-Founded a dynamic tech company based on cloud-based B2C tech and performance analytics in the creative writing space. Partnered with Monash Generator and RMIT Activator.

• Fragmented larger audiences into specific niches, then created a variety of powerful ad-copy paired with creatively designed communication pieces to reach each target market.

Key Achievements

• Created dynamic SEO strategies to meet client needs, improving the keyword rank for several clients to #1 on Google.

• Studied and implemented in-house strategies proven to create growth in a range of industries and content. Able to implement HTML changes to existing content with a quick turnaround along with selective CSS and JavaScript changes.

Key Responsibilities

• Refining keyword research to optimize targeting of a variety of clients' customer bases.

• Utilizing search engine optimization and emphasizing importance of link building with a variety of client Customer Management Systems: Shopify, Wix, WordPress, GoDaddy and Weebly.

• Researching and analysing competitor websites to gain rich insights and develop strategies. Used content writing skills to boost 1000-word copy content with added value.

• Analyzed competitors' pages to locate backlinks and keyword opportunities. Re-wrote content in plain English, while further engaging customers through dynamic vocabulary.

• Created and delivered strategic marketing programs for clients with a focus on digital marketing and social media.

• Discussed social media needs and optimized strategies for short- and long-term campaigns.

• Delivered prompt service to prioritize customer needs, increasing positive customer feedback by 80% in the first year.

• Evaluated customer information to explore issues, develop potential solutions and maintain high-quality service to build rapport with stakeholders. The increase in repeat customers led to 30% year-on-year growth.

• Obtained seven awards for outstanding customer service.