Yingqi Shi
Pyrmont,NSW
Summary
International education professional with over 7 years of experience in global recruitment and market strategy development across China and Asia-Pacific. Proven track record in managing over 100 agents and executing successful digital campaigns, resulting in high conversion rates for various educational pathways. Strong expertise in CRM, marketing, and data analysis, complemented by in-depth knowledge of student visa processes and global mobility trends. Bilingual communicator skilled in leading cross-border recruitment initiatives and influencing stakeholders effectively.
Overview
9
9
years of professional experience
Work History
Sales & Marketing Officer International Student
EMS Lanuage School
Kuala Lumper, Malaysia
10.2018 - 09.2025
- Advised students on academic progression pathways from ELICOS to Academic English, to Foundation/Diploma, to Bachelor, to Master, and to PhD, helping improve retention and alignment with long-term study goals.
- Ensured all recruitment practices aligned with compliance standards, including SSVF, GTE, admissions integrity, and ethical student counseling.
- Collaborated with marketing, admissions, and academic teams to create recruitment assets, optimize messaging, and support institutional branding and global outreach.
- Drove recruitment growth for ELICOS and pathway programs through multi-channel marketing, agent partnerships, and structured conversion strategies across China and the broader Asia-Pacific region.
- Built and maintained a high-performing network of over 100 education agents, delivering training, providing updated marketing assets, supporting compliance, and implementing performance-driven recruitment plans.
- Designed and executed high-impact digital campaigns across Xiaohongshu, Douyin, WeChat, etc., significantly increasing lead volume and improving student engagement across key global markets.
- Provided comprehensive counseling for students applying to international schools, undergraduate, master’s, and PhD programs, advising on admissions requirements, document preparation, GTE, and visa-related considerations.
- Represented EMS at international exhibitions, student fairs, school visits, and agent workshops, delivering persuasive presentations and building strong relationships with stakeholders.
- Utilized CRM systems to manage pipelines, analyze lead quality, monitor agent conversion, and provide strategic reporting to support recruitment targets and management decisions.
- Developed annual and seasonal recruitment calendars, integrating expos, digital campaigns, promotions, and partnership activities, to drive continuous enrollment growth.
English Teacher
Doupailou Primary School
Hebei, China
01.2017 - 12.2017
- Taught English to primary school students across multiple grade levels, using communicative and activity-based learning approaches to build strong foundational language skills.
- Designed lesson plans, assessments, and learning materials aligned with national curriculum standards, and international English learning frameworks.
- Organized English activities, presentations, classroom projects, and competitions to enhance student engagement and confidence in speaking.
- Provided personalized academic support to students with different learning needs, ensuring measurable improvement in language proficiency.
- Communicated effectively with parents regarding student progress, study habits, and long-term academic pathways, building strong trust and collaboration.
- Gained a strong understanding of China’s K–12 education system and parent expectations, which contribute to effective international student recruitment and counseling.
Education
Master of Arts - English Language Studies
University of Malaya
Malaysia09-2020
Skills
- Student recruitment strategies
- Digital marketing
- CRM management
- Compliance standards
- Positive attitude
- Market analysis
- Communication skills
- Personal presentation
- Problem-solving expertise
- Negotiation proficiency
Timeline
Sales & Marketing Officer International Student
EMS Lanuage School
10.2018 - 09.2025
English Teacher
Doupailou Primary School
01.2017 - 12.2017
Master of Arts - English Language Studies
University of Malaya