Vy Thanh Hoang
Eastwood,NSW
Summary
Dynamic and adaptable professional with extensive experience in business development, project management, and marketing. Demonstrated ability to drive strategic growth and optimise operational efficiency in start-ups and fast-paced environments. Skilled in developing market-aligned strategies, leading cross-functional teams, and executing impactful projects that boost brand visibility and engage customers. Passionate about delivering results through strong leadership and effective collaboration, ensuring smooth project execution and meaningful contributions across business development, media, PR, and marketing initiatives.
Overview
6
6
years of professional experience
1
1
Certification
Work History
PR and Media Intern
Institute for Sustainable Leadership
08.2022 - 11.2022
- Researched and analyzed industry trends to identify key features for new content ideas and marketing strategies.
- Transformed data into graphic content to generate thumbnails for campaigns and projects, resulting in a 25% increase in click-through rates.
- Used Canvas to design graphics and visual content for social media posts for marketing purposes, resulting in a 30% increase in audience engagement.
- Promoted the 'Running Better Meetings' course on social media platforms (LinkedIn and Facebook), resulting in a 40% increase in course enrollment.
Business Development Executive and Store Manager
Matchateria - Matcha, Oven & More
04.2021 - 02.2022
- Developed, customised and executed marketing and business development plans for clients (a food & beverage start- up), aligned with the firm's strategic objectives and market opportunities to achieve their goals.
- Conducted market research to identify consumer trends and product preferences, leading to the successful launch of new product lines and an increase in customer satisfaction.
- Optimised store efficiency by 70% by implementing inventory management systems and streamlining operational processes.
- Improved customer satisfaction through staff training in customer service and product knowledge.
- Managed logistics and budget allocation for inventory, and other operational expenses to maximise profitability, ensuring seamless daily operations and timely deliveries.
- Cultivated a high level of customer loyalty through personalized service, resulting in an 80% customer return rate.
Account Executive
Kumquat and Pine company
10.2019 - 01.2020
- Accomplished on-time project delivery by preparing client proposals & coordinating with the team, resulting in clientsatisfaction and a boost in repeat business.
- Managed paperwork, logistics, and social media marketing, including mailing, contract signing, product shooting, and scheduling posts, which resulted in smooth operations and high brand interaction.
- Participated actively in brainstorms sessions that generated innovative ideas for upcoming Marketing campaigns.
- Developed ideas, concepts, and themes for visual content, menus, etc., while overseeing and managing the execution of shooting days to ensure successful production.
- Collaborated with cross-functional teams and managed workflow between staff, coordinating documents, and creative material distribution to establish successful execution of projects.
- Increased customer engagement through the creation of compelling social media content and strategies.
- Layla Bar and Summer Experiment Bar are listed on theworld50bests.com for eateries & bars in Ho Chi Minh City.
Chau Bui Fashionista - Talent Assistant
Team Chou Chou
05.2019 - 07.2019
- Strengthened talent's identity with consistent messaging and PR content across various platforms, including print, digital, and social media channels (Chau Bui official Facebook and Instagram pages), resulting in a 25% increase in follower engagement and interactions.
- Assisted with photoshoot days and prepared for upcoming concepts, streamlining the process and contributing to efficiency and timely concept execution.
- Supported event planning and execution for fan meetings, demonstrating strong organisational and project coordination skills.
Barista Trainer
Starbucks
08.2016 - 06.2018
- Trained and led new partners, ensuring smooth onboarding and integration into daily operations, while fostering a professional and collaborative working environment.
- Adaptable to various roles and responsibilities, effectively managing rotating tasks and excelling under pressure, all while adhering to strict standards and principles.
- Recognized for outstanding performance through monthly awards and promoted to Shift Supervisor based on leadership capabilities and service excellence.
Education
Master of Arts - Management and Creative Industries
Macquarie University
Sydney, NSW03.2024
Bachelor's Degree - Business Administration/ Marketing
HCMC University of Foreign Languages - Information Technology
Hochiminh City, Vietnam10.2019
Skills
- Adaptive and Quick learner
- Agency environment
- Efficient Teamwork
- Excellent Communication skills
- Experience working in Start-up
- High Attention to Detail
- High Interpersonal skills
- Open-minded attitude
- High level of Problem Solving
- Multitasking skills
- Content Development
- Proficiency in Microsoft Office
- Graphic Design (Canva)
- Shooting and Editing photos, videos
- Strong Organisational skills
- Training and Development (HR)
- Strategic Planning Project Management (Asana)
- Work collaboratively in fast-paced environments
Certification
- Macquarie Global Leadership Program - Postgraduate, 12/01/23, Macquarie University
- Food Safety Training, 09/01/22, Environmental Health Australia
- MS Word & Excel 2010, 08/01/17
Awardsandscholarships
Women in Management and Finance Scholarship, 02/01/22, Macquarie University
Languages
Vietnamese
Native or Bilingual
English
Professional Working
Timeline
PR and Media Intern
Institute for Sustainable Leadership
08.2022 - 11.2022
Business Development Executive and Store Manager
Matchateria - Matcha, Oven & More
04.2021 - 02.2022
Account Executive
Kumquat and Pine company
10.2019 - 01.2020
Chau Bui Fashionista - Talent Assistant
Team Chou Chou
05.2019 - 07.2019
Barista Trainer
Starbucks
08.2016 - 06.2018
Master of Arts - Management and Creative Industries
Macquarie University
Bachelor's Degree - Business Administration/ Marketing
HCMC University of Foreign Languages - Information Technology
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