Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
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ANN MARIE Keogh

Summary

Results-driven, highly accomplished, and focused Business Development Manager and Trainer with 30 years' experience in the Business and Aesthetic Industry. My core competencies in business development include Building sales pipelines to target customers, Marketing, Budget Planning, Strategy Design/Implementation, and Relationship Management. My 3 non-negotiable soft skills include leadership, dedication, and discipline.

Overview

21
21
years of professional experience

Work History

Business Development Manager & Trainer Elite Body

Contouring
11.2022 - Current
  • Generated new business with marketing initiatives and strategic plans.
  • Reached out to potential customers via telephone, email, and in-person inquiries.
  • Established relationships with key decision-makers within customer's organization to promote growth and retention.
  • Performed client research and identified opportunities for account growth, account penetration and market expansion.
  • Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
  • Monitored market trends and competitor activities to identify areas of potential opportunity.
  • Scheduled and implemented product promotions in accordance with available inventory and staff resources.
  • Achieved sales goals and service targets by cultivating and securing new customer relationships.

Margifox Distributors Business Development Manager

05.2022 - 11.2022
  • Opened 20 new accounts for Advanced Nutrition Programme, increasing brand orders by 40% through the introduction of educational webinars, expanding brand reach
  • Successfully reached and exceeded KPI and targets while working a 3-day week
  • Successfully introduced and conducted regular live webinars on Retailing and Prescribing to drive sales
  • Key Responsibilities:
  • Territory Growth: Revitalized and expanded the NSW territory by providing exceptional service to existing clients while actively seeking new business opportunities
  • Education Events: Conducted and facilitated in-clinic education events, training sessions, and workshops as requested by clients to enhance their product knowledge
  • Sales Strategy: Strategically planned and executed call cycles, cold calling, and prospecting initiatives to identify and capitalize on potential business prospects
  • Sales Targets: Consistently met and surpassed both monthly and annual sales targets to contribute to company growth.

Business Development Manager and Trainer

Elite Body Contouring
10.2015 - 09.2018
  • I drive organizational growth and success through strategic planning and training initiatives
  • Responsibilities include:
  • Business Development: Identify and execute opportunities aligning with our mission, expanding client base, diversifying revenue, and exploring new markets
  • Market Research: Stay updated on industry trends, competition, and emerging tech to inform strategic decisions
  • Client Relationship Management: Prioritize building and maintaining strong client relationships
  • Team Training: Develop and deliver comprehensive training programs covering treatments, techniques, equipment, customer service, and industry compliance
  • Performance Monitoring: Establish KPIs, assess team performance, and implement continuous improvement strategies
  • Sales Strategy: Collaborate with the sales team, equipping them to meet and exceed targets
  • Compliance: Ensure services adhere to industry regulations and ethical guidelines., Evaluated, structured, implemented, and delivered curriculum to empower students
  • Successfully prepared students for CIDESCO Examinations
  • Managed front-of-house operations, administration, and ensured top-tier customer service at the college
  • Spearheaded sales, marketing, and promotional efforts for the college
  • Key Achievements:
  • Achieved an impressive 30% increase in student retention rates within just two years
  • Pioneered the launch of a Student Clinic, enabling students to gain practical training with paying clients
  • This initiative facilitated hands-on practice, service re-bookings, and retail sales expertise.

TRAINER AND ASSESSOR

IVY COLLEGE SYDNEY
07.2014 - 10.2015
  • Delivered comprehensive Beauty Diploma Course, combining theory and practical elements, through both online and face-to-face instruction
  • Conducted extensive training in skin diseases and disorders for students progressing to IPL and Laser courses
  • Key Achievement:
  • Pioneered a refreshing and innovative learning approach, enhancing the educational experience for students.

SENIOR BEAUTY AND LASER EDUCATOR

THE AUSTRALASIAN COLLEGE
12.2011 - 07.2014
  • Facilitated and delivered the SIB70110 IPL and Laser Hair Reduction course
  • Developed online learning materials, including policies, procedures, and manuals
  • Key Achievements:
  • Achieved a remarkable 50% increase in spa average treatment rates and profit by implementing a "refer a friend" promotion and creating an add-on treatment menu for all services
  • Introduced a Net Promoter Score (NPS) program, incentivising exceptional student experiences with points toward their logbook
  • This initiative led to a 60% boost in student clinic participation and profitability.

Business development manager and national trainer

KARPATI PTY LTD
08.2010 - 12.2011
  • Conducted IPL and Laser hair removal training in salons and workshops
  • Trained trainers in equipment maintenance, package sales, and protocols
  • Designed and implemented Train the Trainer programs
  • Provided new product and technology training to new employees
  • Key Achievements:
  • Amplified the active client database sales by 40% through the introduction of line extensions and regular educational visits to enhance sales knowledge
  • Implemented a loyalty and app program, resulting in a 50% revenue boost
  • Developed a Revenue per Hour program, optimizing beauty room utilization, which led to a 40% increase in sales and profit.

Owner / Operator

Secrets
07.2002 - 08.2010
  • Scope of Role: This was my own business that I started from conception
  • I was responsible for all aspects of set up and management of a Beauty salon including but not limited to planning and implementing marketing, sales strategies and day to day running with 10 staff members.

Education

Bachelor of Health Science -

Torrens University

Diploma of Management -

Northern Beaches College

Certificate IV in Training and Assessment TAE40110 -

Northern Beaches College

Certificate IV in Training and Assessment TAE40116 -

IVET
2010

Zürich, ZH, Switzerland – -

CIDESCO
2019

Intense Pulsed Light and Laser Hair Reduction Beauty Therapy Training -

Coolangatta, QLD
2001

Laser Safety Certificate -

College of Camille - Online

Diploma of Beauty Therapy WRB50199 -

Peninsula College of Beauty Therapy

Certificate IV in Business BSB40215-01 -

National code BSB40215) -

Certificate IV in Fitness -

Skills

  • Contract Negotiation Expertise
  • Cost Management
  • Event Planning
  • Product and Service Sales
  • Verbal and Written Communication
  • Cold Calling
  • Process Improvement
  • Staff Management
  • Account Management
  • Business Planning
  • Sales Expertise
  • Goals and Performance
  • Business Administration
  • Sales Tracking
  • Growth Management
  • Market Tracking

Accomplishments

  • Maintained the Client Relationship Management (CRM) system, HubSpot, ensuring it was continuously updated with accurate and relevant client information
  • International House Business College Trainer
  • Business & Management Trainer/Assessor (Part Time) –January 2020 TO CURRENT (Contractor)
  • Deliver engaging educational experiences across diverse platforms (classroom, online, workplace) to ensure student success in attaining valuable business qualifications
  • Develop, implement, and oversee individualized training plans tailored to diverse learning styles, skills, and knowledge levels for effective learning delivery
  • Cryomed Aesthetics Account Manager – February 2020 TO November
  • Led training for doctors, dermatologists, and large aesthetic chains on our cutting-edge aesthetic devices and cosmeceuticals skincare line
  • Facilitated training on a wide range of medical devices, including HIFU Ultraformer, cryolipolysis fat freezing, Secret RF, Curas Pastelle, V lasers, IPL, Fillmed skincare, PRP, Teslaformer, and Scizer
  • Managed key accounts and drove business development by ensuring clinics met sales targets, provided ongoing education, and achieved sales KPIs for our products and technologies
  • Conducted technical training on device parameters and protocols for staff
  • Achieved a 90% customer satisfaction rating over a 10-month period
  • Played a pivotal role in achieving a 20% sales growth and securing device sales
  • Advanced skin Technology Clinical Trainer and sales support – December 2018 TO February 2020
  • Dynamic and evolving role focused on two key functions:
  • Training Leadership: Spearheaded training initiatives for medical skincare clinics across 16 brands within Advanced Skin Technology
  • Developed comprehensive learning materials for the AST Academy Portal and on-site clinics in NSW
  • Business Growth: Provided full brand support and crafted strategic business plans to foster clinic development
  • Played a pivotal role in driving clinic growth and proactively managed product and technology sales
  • Continuously enhanced existing client relationships, advanced services, and ensured sustained enthusiasm for our brands
  • Australian national college of beauty Sydney
  • Trainer and Assessor at

Timeline

Business Development Manager & Trainer Elite Body

Contouring
11.2022 - Current

Margifox Distributors Business Development Manager

05.2022 - 11.2022

Business Development Manager and Trainer

Elite Body Contouring
10.2015 - 09.2018

TRAINER AND ASSESSOR

IVY COLLEGE SYDNEY
07.2014 - 10.2015

SENIOR BEAUTY AND LASER EDUCATOR

THE AUSTRALASIAN COLLEGE
12.2011 - 07.2014

Business development manager and national trainer

KARPATI PTY LTD
08.2010 - 12.2011

Owner / Operator

Secrets
07.2002 - 08.2010

Bachelor of Health Science -

Torrens University

Diploma of Management -

Northern Beaches College

Certificate IV in Training and Assessment TAE40110 -

Northern Beaches College

Certificate IV in Training and Assessment TAE40116 -

IVET

Zürich, ZH, Switzerland – -

CIDESCO

Intense Pulsed Light and Laser Hair Reduction Beauty Therapy Training -

Laser Safety Certificate -

College of Camille - Online

Diploma of Beauty Therapy WRB50199 -

Peninsula College of Beauty Therapy

Certificate IV in Business BSB40215-01 -

National code BSB40215) -

Certificate IV in Fitness -

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ANN MARIE Keogh