Claire Picouleau
Hawthorn,VIC
Summary
I am a dynamic marketing professional with a proven track record, adept in digital content creation and project management. I leverage creative writing, design and collaborative skills to enhance brand awareness and significantly increase user bases. I excel in deploying targeted marketing campaigns, and demonstrating exceptional organisational abilities with a keen eye for market trends.
Overview
8
8
years of professional experience
Work History
Marketing and Social Media Coordinator
Number 1 Fertility
11.2022 - Current
- Strategised and developed video content for client's website and social media publications.
- Strategically planned, implemented and monitored client's social media content and campaigns using complex editorial calendar.
- Increased user base by promoting brand awareness and launching key marketing efforts.
- Collaborated with sales, product management and web development teams to create specific marketing campaigns across multiple platforms.
- Continually maintained and improved company's reputation and positive image in markets served.
- Oversaw preparation of marketing copy, images, videos, emails and other collateral.
Academic Marketing Coordinator
Cambridge University Press
06.2022 - 10.2022
- Boosted brand awareness with target customer demographics with social, print and email campaigns.
- Answered general marketing department inquiries by email, phone and mail.
- Coordinated creation and deployment of videos, social media posts and other marketing collateral.
- Assisted with the development of event strategies and tactical plans to accomplish marketing goals.
- Authored crisp and interesting marketing copy to engage target consumers and drive sales.
Marketing Assistant
Cambridge University Press
02.2020 - 06.2022
- Created unique and engaging content for range of social media platforms including Tiktok, Facebook and Instagram.
- Collaborated with team members to help expand marketing channels.
- Designed and presented social media campaigns.
- Contributed to mock-ups, email campaigns and social media content.
- Assisted with capturing and analysing social media metrics.
- Proofread all marketing collateral ahead of printing to eliminate errors.
- Provided ongoing customer support for digital products.
- Researched and performed media outreach.
- Liaised with external advertising platforms to promote products and services.
Creative Writer
The Swine Magazine
03.2019 - 12.2019
- Chose and followed targeted styles, grammatical approaches and narrative voices for each piece.
- Delved into unique themes and subjects with each work to enhance artistic growth and skill.
Contributor
Australian Centre For The Moving Image
06.2019 - 06.2019
- Wrote and formatted copy for the Australian Center for the Moving Image's Screen Worlds exhibition update.
Assistant Manager
Seed Heritage
10.2018 - 02.2019
- Trained team members in successful strategies to meet operational and sales targets.
- Implemented policies focused on increasing team productivity and strengthening operational efficiency.
- Managed inventory control processes to restore back stock, control costs and maintain sales floor levels to meet customer needs.
- Supported staff development and goal attainment by focusing on skill development and job satisfaction.
Store Manager
Alannah Hill
04.2018 - 10.2018
- Set, implemented and optimised internal policies to maintain efficiency and responsiveness to demands.
- Rotated merchandise and displays to feature new products and promotions.
- Engaged and interacted with customers to create positive shopping experiences and drive revenue growth.
- Applied performance data to evaluate and improve operations, target current business conditions and forecast needs.
Supervisor
Luft
05.2016 - 08.2017
- Applied strong leadership talents and problem-solving skills to maintain team efficiency and organise workflow to meet any daily demand.
- Adjusted job assignments and schedules to keep pace with dynamic business needs, factoring in processes, employee knowledge and customer demands.
- Conducted routine inspections of incoming materials to check quality and compliance with established product specifications.
Education
Graduate Certificate - Marketing
Royal Melbourne Institute of Technology
Melbourne, VIC04.2022
Bachelor of Arts - Literature, Media And Communications
Swinburne University Of Technology
Melbourne12.2019
Skills
- Project management
- Proofreading
- MS Office, Canva and Adobe suite
- Creative writing
- Business communications
- Schedule development
- Digital content creation
- Digital marketing strategy
- Market research
- Organisation, prioritising, and multi-tasking
- Working collaboratively
- Problem-solving
Awards
Swinburne Student Achievement Award
- I received this award along with $1000 from Swinburne University of Technology for excelling in my studies while facing significant hardships.
Timeline
Marketing and Social Media Coordinator
Number 1 Fertility
11.2022 - Current
Academic Marketing Coordinator
Cambridge University Press
06.2022 - 10.2022
Marketing Assistant
Cambridge University Press
02.2020 - 06.2022
Contributor
Australian Centre For The Moving Image
06.2019 - 06.2019
Creative Writer
The Swine Magazine
03.2019 - 12.2019
Assistant Manager
Seed Heritage
10.2018 - 02.2019
Store Manager
Alannah Hill
04.2018 - 10.2018
Supervisor
Luft
05.2016 - 08.2017
Graduate Certificate - Marketing
Royal Melbourne Institute of Technology
Bachelor of Arts - Literature, Media And Communications
Swinburne University Of Technology
Similar Profiles
Randal FilbinRandal Filbin
Paraeducator at Laramie County School District Number 1Paraeducator at Laramie County School District Number 1
Shareen WertzShareen Wertz
Substitute Teacher, K-12 at Laramie County School District Number 1Substitute Teacher, K-12 at Laramie County School District Number 1
Dillon Wilson ScottDillon Wilson Scott
General Warehouse Assistant at Number 1 AustraliaGeneral Warehouse Assistant at Number 1 Australia