Overview
Work History
Education
Timeline
Generic

CHERIE PHITOYO

Sydney,NSW

Overview

3
3
years of professional experience

Work History

Account Executive

The Cru
01.2024 - 07.2024
  • Served as a liaison between clients and internal teams to ensure timely delivery of projects
  • Measured campaign success through the production of monthly and post-campaign reports
  • Generated creative story angles for successful media pitches and secured placements in top-tier publications
  • Conducted media relations and responded to media requests for information
  • Provided daily clippings of media coverage for over 30 clients
  • Assisted in coordinating the distribution of client products to media outlets and influencers to secure coverage and content
  • Curate influencer lists, distribute invitations, and secure their content for various client campaigns

Marketing & Public Relations Intern

Original Spin
08.2023 - 10.2023
  • Update and maintain CRM system to manage interactions with current and potential clients
  • Tracked media coverage for current active projects
  • Wrote clear and compelling copies for event listings on various platforms
  • Proficiently used MS Excel to continuously update matrixes
  • Pitched media and interview opportunities to journalists to increase press coverage on current active projects.

Sales Assistant

Priceline Pharmacy
07.2022 - 12.2022
  • Register sales to POS system and handled customer payments
  • Provide a positive customer service experience through general cleanliness as well as resolving customer issues and inquiries
  • Provide recommendations and product education for customers to meet their needs and wants
  • Increased loyalty card members by up to 30 customers each month.

Education Committee

PPIA USYD (Indonesian Organization within USYD)
12.2021 - 12.2022
  • Proactively communicated with USYD Indonesian alumnus and incoming students to maintain positive relationships through monthly events
  • Collaboratively worked with other PPIA committees to raise funds, promote events and create content
  • Successfully planned and hosted three educational events as event PIC.

Education

Bachelor of Arts - Digital Cultures & Marketing

University of Sydney
Sydney, NSW
12.2023

Timeline

Account Executive

The Cru
01.2024 - 07.2024

Marketing & Public Relations Intern

Original Spin
08.2023 - 10.2023

Sales Assistant

Priceline Pharmacy
07.2022 - 12.2022

Education Committee

PPIA USYD (Indonesian Organization within USYD)
12.2021 - 12.2022

Bachelor of Arts - Digital Cultures & Marketing

University of Sydney

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CHERIE PHITOYO