DANIEL TRAY
Sydney,Australia
Summary
Sales leader with 14 years of experience in Out of Home, Retail, and Cinema sales, alongside media agency expertise. Proven track record of consistently exceeding budgets and KPIs. Skilled in team management, negotiations, sales, and campaign execution, with a strong grasp of omnichannel selling. Established relationships with key stakeholders across various industry categories, including FMCG, Automotive, Finance, and Insurance.
Overview
15
15
years of professional experience
Work History
Group Business Director
QMS Media
04.2024 - Current
- Led and managed a sales team across OMD, PHD, Hearts & Science, Carat, DentsuX, IProspect and Innocean to achieve year-on-year revenue growth.
- Manage client negotiations and maintain strong, professional relationships both internally and externally.
- Mentor and coach the team to ensure exceptional high performance, and continuous improvement.
- Led partnership negotiations with key clients, including Suncorp, Woolworths Group, Nine, Virgin, Ampol, Volkswagen Group and SBS to deliver significant revenue increases for QMS.
Group Sales Manager
Scentre Group
Sydney
06.2021 - Current
- Grew Independent Agencies territory by 180% within first 10 months in business.
- Achieved yearly sales target of 125% in 2022, exceeding revised target by 109% in 2023.
- Coached team members to become finalists for OMA awards, including Media I and Mindshare Rep of the Year in 2023.
- Led and developed high-performance sales team to enhance productivity and engagement.
- Proactively developed pipeline, ensuring monthly and yearly group targets were consistently met.
- Inspire and manage teams to foster opportunities for individual and collective growth.
- Collaborated with senior agency partners to create tailored solutions addressing client objectives.
- Established clear goals and performance expectations to drive effective people management.
NSW Sales Manager
Val Morgan Cinema
Sydney
06.2019 - 05.2021
- Consistently exceeded quarterly sales targets throughout tenure at Val Morgan.
- Achieved over 120% of $5 million sales target before Covid lockdown in Q2.
- Consulted with clients to identify business needs and develop tailored solutions.
Trading Account Director
Hearts & Science
Sydney
07.2018 - 06.2019
Senior Trading Manager
OMD
Sydney
11.2015 - 07.2018
Senior Implementation Planning & Investment Executive
Mediacom
Sydney
04.2015 - 10.2015
Broadcast Account Executive
Mindshare Media Agency
London
11.2011 - 04.2015
Media Account Executive
Maxus Global Media Agency
London
10.2010 - 11.2011
Skills
- Time management
- Client negotiation
- Revenue growth
- Team leadership
- Relationship building
- Decision making
- Sales strategy
References
References available upon request.
Timeline
Group Business Director
QMS Media
04.2024 - Current
Group Sales Manager
Scentre Group
06.2021 - Current
NSW Sales Manager
Val Morgan Cinema
06.2019 - 05.2021
Trading Account Director
Hearts & Science
07.2018 - 06.2019
Senior Trading Manager
OMD
11.2015 - 07.2018
Senior Implementation Planning & Investment Executive
Mediacom
04.2015 - 10.2015
Broadcast Account Executive
Mindshare Media Agency
11.2011 - 04.2015
Media Account Executive
Maxus Global Media Agency
10.2010 - 11.2011